Head of Brand Experience

Job Description

Job Description

Welcome to Merit Restorations.

We specialize in mitigating and rebuilding residential and commercial properties damaged by fire, water, storms, and other disasters. We partner with leading insurance carriers and handle everything from emergency cleanup to complete rebuilds, with a focus on safety, integrity, and advocacy. As entrepreneurs, we take full ownership of the work we do and the families we serve.

At Merit, our purpose is simple and non-negotiable: we work together as a team so we can change lives. Teamwork is the foundation of everything we do—because teamwork creates impact, and impact changes lives. We exist to help people, and the only way we do that at the highest level is by moving as one team, aligned in mission, values, and execution.

Why we exist. We exist for two families. The families we serve and the families inside this company. When we work together and serve our clients at the highest level, both families win.

This may be the most exciting brand-building opportunity in the restoration industry.

Most marketing jobs ask you to manage content.

This role asks you to help build a brand.

Merit Restorations is searching for a Brand Experience Manager — a specialized individual who can help build, protect, and amplify one of the most respected restoration companies in the country.

We’re not looking for someone to simply manage social media.

We’re not looking for someone to maintain a content calendar.

We’re not looking for someone who needs to be told what to do next.

We’re looking for a builder.

A storyteller.

A creator.

A strategist.

A visionary.

A doer.

Someone who sees opportunities others miss and turns them into momentum.

Someone who understands that great brands are not built through marketing tactics alone—they are built through stories, experiences, culture, consistency, and relentless execution.

This role is for the person who wants the challenge of helping build a nationally recognized brand in an industry where very few companies have done it successfully.

If that sounds exciting, keep reading.

Why This Role Exists

Merit Restorations is building more than a restoration company.

We’re building a brand customers trust.

A brand employees are proud to represent.

A brand communities recognize.

A brand acquisition partners want to join.

A brand that changes lives.

As we continue to expand into new markets and integrate new companies, protecting and strengthening that brand becomes one of the most important responsibilities in our organization.

You'll work directly with the Director of Marketing & Client Experience to help bring the Merit brand to life across every touchpoint—from social media and jobsite visits to employee events, recruiting campaigns, customer stories, acquisitions, and community involvement.

While the Director of Marketing focuses on long-term strategy, brand vision, and company-wide initiatives, you'll own the day-to-day execution that keeps the Merit story moving forward.

The Opportunity

This is not a traditional marketing role.

This is a builder’s role.

You will work directly with the Director of Marketing & Client Experience to shape and strengthen the Merit brand.

While the Director of Marketing provides strategic leadership across multiple brands, business units, and marketing initiatives, you will have significant ownership and autonomy in building, protecting, and advancing the Merit brand on a daily basis.

This relationship is built on partnership, trust, accountability, and shared vision—not micromanagement.

You’ll be empowered to move quickly, create boldly, and lead initiatives while benefiting from the support, coaching, and strategic guidance of an experienced marketing leader.

The Director of Marketing helps ensure alignment across the broader family of brands.

You help ensure Merit becomes impossible to ignore.

You’ll have a front-row seat to a company experiencing significant growth.

You’ll help shape the voice of the company.

You’ll help tell the stories that define our culture.

You’ll help create the reputation that follows us into every market we enter.

You’ll help ensure that as Merit grows, the brand grows stronger.

Most marketers spend their careers managing campaigns.

You’ll spend yours helping build something people remember.

ESSENTIAL DUTIES & RESPONSIBILITIES

Storytelling + Content Creation

• Capture and share stories that showcase employees, customers, projects, company culture, acquisitions, and community involvement.

• Write compelling content for social media, websites, newsletters, recruiting campaigns, leadership communications, and public relations initiatives.

• Interview employees, customers, partners, and leadership to uncover authentic stories that build trust and strengthen the Merit brand.

• Maintain a consistent flow of engaging content that reflects the voice and values of Merit Restorations.

Creative Execution

• Travel to jobsites, branch offices, company events, and community initiatives to capture high-quality photos, videos, and stories.

• Produce content using modern creative tools including Canva, Adobe Creative Suite, AI platforms, photography, and video editing software.

• Organize and maintain a growing digital media library that is easily accessible across the organization.

• Coordinate photographers, videographers, designers, and other creative partners to ensure projects are completed on time and on brand.

• Ensure all marketing materials and communications align with established brand standards and messaging.

Marketing Project Management

• Coordinate marketing projects from concept through completion across internal teams, agency partners, and vendors.

• Maintain project timelines, priorities, and deliverables to ensure marketing initiatives move forward efficiently.

• Manage website content updates, marketing requests, creative assets, and campaign execution.

• Anticipate roadblocks, communicate proactively, and help ensure ideas become finished projects.

• Recommend improvements to marketing systems, workflows, and processes that increase efficiency as the company grows.

Digital Marketing + Brand Visibility

• Manage and execute content across LinkedIn, Facebook, Instagram, Google Business Profiles, company websites, email campaigns, and emerging digital platforms.

• Support ongoing website updates and work with digital marketing partners to keep content accurate, relevant, and aligned with business goals.

• Identify opportunities to increase brand awareness, engagement, and visibility across all markets.

• Maintain an organized content calendar that supports company priorities and seasonal initiatives.

Sales, Recruiting + BD Enablement

• Develop marketing materials that support business development, recruiting, acquisitions, and customer communications.

• Create presentations, case studies, project profiles, brochures, one-pagers, recruiting materials, and other sales collateral.

• Partner with leadership to ensure every customer-facing presentation tells a compelling and consistent Merit story.

Reputation Management

• Support initiatives that strengthen Merit's reputation and customer experience.

• Manage online review generation efforts and assist with Google Business Profile updates.

• Collect customer testimonials, before-and-after stories, and project success stories that reinforce trust and credibility.

• Help ensure the customer experience reflects the promises made by the Merit brand.

Events, Community Engagement + Culture

• Help plan, promote, and execute company events, branch openings, conferences, sponsorships, employee celebrations, community initiatives, and customer appreciation events.

• Represent Merit at networking events, industry conferences, and community functions when appropriate.

• Capture stories and content before, during, and after events to maximize their impact.

• Support internal communications by highlighting employee milestones, company growth, promotions, anniversaries, awards, and culture-building initiatives.

• Help strengthen Merit's employer brand by showcasing the people and values that make the company exceptional.

Acquisition + Brand Integration

• Support the marketing integration of newly acquired companies into the Merit family.

• Coordinate branding updates, announcements, onboarding materials, and marketing assets during acquisitions.

• Help preserve local relationships while introducing new teams to the Merit brand and culture.

• Capture and share the stories that accompany the company's continued growth and expansion.

Innovation + Continuous Improvement

• Continuously explore AI tools, creative technologies, and emerging marketing platforms that improve the speed, quality, and effectiveness of marketing efforts.

• Bring fresh ideas and creative solutions that help Merit stand out in the restoration industry.

• Look for opportunities to improve how the marketing team creates, organizes, and shares content across the company.

Requirements

Who Thrives Here

The right person is highly creative but equally disciplined.

They are entrepreneurial but accountable.

They can think strategically and execute tactically.

They are comfortable creating a long-term brand vision and equally comfortable walking a jobsite in boots capturing content.

They don’t wait for permission.

They create momentum.

They don’t need constant direction.

They see opportunities and take ownership.

They naturally ask:

"What's the story here?"

"How can we make this better?"

"How can we make Merit impossible to ignore?"

This Role Is Not For Everyone

This role requires initiative.

It requires creativity.

It requires resilience.

It requires curiosity.

It requires exceptional communication skills.

It requires the ability to balance strategy and execution every single day.

If you’re looking for a role that is narrowly defined, highly structured, and limited to managing social media, this is probably not the right fit.

If you’re looking for the opportunity to build something meaningful, create lasting impact, and help shape a nationally recognized brand, we’d love to meet you.

What Success Looks Like

• Merit becomes the most recognized restoration brand in every market we serve.

• Customers trust the Merit name before they ever call us.

• Recruiting becomes easier because talented people want to be part of what we’re building.

• Employees proudly share the Merit story.

• Acquired companies are excited to join the Merit family.

• The brand becomes stronger with every market, every acquisition, and every year.

• Leadership teams view brand as a strategic advantage.

• Merit becomes impossible to ignore.

Most importantly:

You help build a brand that outlasts any single campaign, employee, or market.

You help build the future of Merit.

You change lives.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance
• Flexible PTO