Manager, Brand Strategy

Job Summary We are looking for a Manager, Brand Strategy to develop and manage innovative marketing strategies to grow the reach of our brands, genres, and tentpoles, and engage with our fandoms in meaningful ways. Reporting to the Director, Brand Strategy, this role plays a pivotal part in shaping our most important consumer moments from brief through launch. Responsibilities Translate brand strategy into audience, platform, and fandom engagement strategies for priority initiatives and tentpole campaigns. Synthesize audience insights, fan feedback, and marketplace trends into actionable strategic recommendations. Identify and recommend bold, insight‑driven opportunities to engage and grow fandoms across priority genres and brands. In partnership with research, develop and evolve brand and genre audience personas, and socialize with cross‑functional teams for alignment. Document and communicate brand and genre priorities across teams to ensure alignment; keep internal self‑service planning tools up to date as priorities evolve. Develop and socialize strategic briefs that inform integrated marketing campaigns, content initiatives, partnerships, and audience engagement efforts. Partner cross‑functionally on the activation of brand and genre strategies to ensure alignment to strategy. Develop and maintain strategy documents and tools to educate, inspire and influence how our genres come to life across platforms, ensuring every touchpoint is distinctive, cohesive, and culturally resonant. Spot white space and emerging opportunities before they hit the mainstream, translating trends into actionable ideas for our brands. Monitor and report on competitive landscape for our brands and genres, making recommendations for how to keep ourselves differentiated in the marketplace. Build and leverage relationships internally and externally to surface fresh perspectives, unlock opportunities, and keep our brands ahead of the curve. Qualifications 3–5 years experience in brand marketing. Proven record of planning and executing brand activations/campaigns. Self‑starter comfortable with carving new paths. Strong storytelling and communication skills. Test & learn mindset and willingness to take risks. Ability to translate consumer insights into action. Fluency with AI tools and automation techniques. Compensation Base Pay Range: $84,458–$98,816 per year. Annual Incentive Target: 12.50%. Benefits Healthcare coverage, 401(k) matching, and a range of other benefits. Location Remote, hybrid, or full‑time in‑office work is possible. Eligible states include California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming. Office locations: New York City, Los Angeles, Chicago, Stamford, CT. Equal Opportunity Employer A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or protected veteran status and will not be discriminated against on the basis of disability. A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company. We are proud to be an affirmative action/equal opportunity employer/disabled/veterans. For additional information and review please contact View email address on click.appcast.io. #J-18808-Ljbffr