Digital Marketing Specialist

Brasco /// is hiring a Digital Marketing Specialist (DMS) with proven experience managing and optimizing digital marketing and advertising campaigns across various platforms, including HubSpot, Google Ads, Wordpress and Shopify. This role is ideal for a “full stack” technical marketer, someone who is confident and proven in their technical abilities, has experience executing and managing effective digital marketing campaigns across various platforms, is a constant learner, and enjoys collaborating across teams to drive results. You’ll support day‑to‑day execution of marketing automation, paid advertising and media, analytics and reporting, data analysis, website content updates, optimization and SEO for AI, and building out customized automation within platforms like HubSpot, Active Campaign, Marketo and others to ensure integration with varying marketing technology platforms. Being able to work across multiple client accounts, shifting between industries and working efficiently and independently to deliver results is key. Strong communication skills, attention to detail, and the ability to manage competing priorities are essential for success in this role. This position will report to the Director of Marketing Services, and will collaborate with various members of the agency including strategists, account managers, and cross‑discipline marketers. This position is based in our main office in Raleigh, NC, with the expectation to be in the office at least 3+ days per week for proper collaboration. Key Responsibilities HubSpot / Marketing Technology / Automation Build workflows, email sequences, forms, and landing pages within tools like HubSpot Implement lead scoring and manage contact segmentation, experience with high level customization for client HubSpot and other marketing technology tools Track and report on performance using HubSpot’s analytics tools Coordinate with internal and client teams to align marketing and CRM efforts Digital Advertising & Marketing Campaign Expertise Build and manage digital advertising campaigns in Google Ads, Meta, LinkedIn, and Microsoft Ads Write compelling ad copy, manage bidding strategies, and monitor performance Analyze campaign data and make recommendations to improve results Supporting execution for a range of digital marketing campaign needs such as content, A/B testing, landing page development, and being a solution‑minded marketer to test and try new things to improve our campaigns. Wordpress & Shopify Website Experience Make product and content updates in Shopify Support site merchandising, basic app integrations, and promotion setup Assist with page edits and updates in other CMS platforms as needed SEO & Content Support Conduct keyword research and apply on‑page SEO best practices Optimize website content for organic search Collaborate with strategists on content planning and implementation Data Integration, Reporting & Analysis Technical abilities to support our team with customization and integration of data and reporting Monitor campaign KPIs and prepare performance reports Translate data into insights and actionable recommendations Present results internally and to clients in a clear and concise manner Team Collaboration Work closely with account managers, designers, and developers to deliver integrated marketing efforts Communicate clearly and proactively to keep projects on trackContribute to strategy conversations and offer input on best practices Qualifications 4+ years of experience in digital marketing, preferably within an agency environment HubSpot experience, including email marketing, workflows, landing pages, and reporting Hands‑on Wordpress and Shopify experience with product, content, or promotion updates Demonstrated proficiency in Google Ads campaign management Familiarity with SEO and website optimization techniques Strong communication, organization, and time management skills Bachelor’s degree in marketing, business, or a related field, or equivalent experience Skills Execution‑Oriented : Comfortable launching campaigns, troubleshooting issues, and adjusting based on performance Platform Confidence : Familiar with the tools needed to manage and optimize paid and owned channels Attention to Detail : Able to deliver clean, accurate work without needing constant oversight Collaborative : Works well across teams and communicates clearly Analytical Thinking : Uses data to inform decisions and improve outcomes Prioritization : Can manage multiple tasks and deadlines efficiently Proactive Mindset : Takes initiative and looks for opportunities to add value #J-18808-Ljbffr Brasco ///