Digital Media Manager

Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an experienced Digital Media Manager to own and optimize end-to-end paid media campaigns across multiple digital advertising platforms.

This is not a strategy-only marketing role. It is a hands-on, performance-driven position focused on:

• Campaign execution and optimization
• Paid media strategy and scaling
• Budget management and pacing
• Performance analysis
• Conversion tracking and attribution
• Reporting and data visualization

You'll manage campaigns across:

• Google Ads
• Microsoft Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Snapchat Ads
• Display and video advertising
• Native advertising
• Connected TV (CTV)

The ideal candidate combines deep paid media expertise with strong analytical thinking, operational discipline, and a relentless focus on measurable performance.

If you have extensive hands-on media buying experience and know how to turn advertising budgets into scalable business results, this role is a strong fit.

Multi-Platform Paid Media Management

Own and manage campaigns across:

• Google Ads
• Microsoft Ads
• Meta Ads
• TikTok Ads
• Snapchat Ads
• Native advertising platforms
• CTV platforms

Plan, build, launch, and optimize:

• Paid search campaigns
• Paid social campaigns
• Display campaigns
• Video advertising
• Retargeting campaigns
• Native campaigns
• CTV placements

Ensure campaigns are launched accurately, tracked correctly, and aligned with performance and business objectives.

Manage multiple accounts, channels, and campaigns simultaneously without sacrificing execution quality.

Campaign Optimization & Scaling

Monitor campaign performance daily and optimize:

• Bids
• Budgets
• Audiences
• Targeting
• Placements
• Keywords
• Creatives
• Campaign structures

Continuously improve key performance metrics, including:

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate

Identify high-performing campaigns and scaling opportunities while quickly diagnosing underperformance and inefficient spend.

Analytics, Tracking & Attribution

Analyze campaign performance using:

• Google Analytics
• Google Tag Manager
• Platform-level analytics
• Reporting and visualization tools

Monitor the customer journey from initial ad interaction through conversion.

Identify:

• Performance bottlenecks
• Tracking issues
• Attribution gaps
• Audience trends
• Funnel inefficiencies
• Scaling opportunities

Ensure campaign decisions are supported by reliable, actionable data.

Reporting & Data Visualization

Build and maintain reporting dashboards using:

• Looker Studio
• Google Analytics
• Advertising platform reporting
• Excel / Google Sheets
• Other reporting platforms

Prepare:

• Performance reports
• Optimization summaries
• Budget pacing updates
• Campaign insights
• Strategic recommendations

Translate complex advertising data into clear insights that leadership and other stakeholders can act on.

Budget Management, Pacing & Forecasting

Own:

• Campaign budgets
• Daily and monthly pacing
• Bid strategies
• Spend allocation
• Performance forecasting

Ensure advertising spend remains aligned with business objectives and performance targets.

Proactively reallocate budgets based on performance and scale successful campaigns while maintaining efficiency and profitability.

Testing & Performance Improvement

Develop and execute structured testing across:

• Audiences
• Creative formats
• Ad messaging
• Placements
• Bidding strategies
• Campaign structures
• Channels

Use testing data to determine what should be scaled, adjusted, or discontinued.

Stay current with platform updates, algorithm changes, emerging advertising channels, and performance marketing best practices.

Cross-Functional Collaboration

Work closely with:

• Marketing teams
• Creative teams
• Analytics stakeholders
• Leadership

Provide data-backed feedback on creative performance and campaign opportunities.

Ensure alignment across:

• Media strategy
• Campaign execution
• Creative development
• Analytics
• Reporting
• Revenue objectives

Maintain clear documentation and communication across campaigns and accounts.

Required Experience & Skills

• 10+ years of hands-on digital media buying and paid advertising experience.
• Deep expertise with:
• Google Ads
• Meta Ads
• Strong experience across:
• Paid search
• Paid social
• Display advertising
• Video advertising
• Native advertising
• CTV campaigns
• Advanced proficiency with:
• Google Analytics
• Google Tag Manager
• Looker Studio
• Strong understanding of:
• Performance marketing
• Conversion tracking
• Attribution
• Audience segmentation
• Funnel optimization
• Campaign scaling
• Advanced Excel or Google Sheets skills for:
• Budget pacing
• Forecasting
• Reporting
• Performance analysis
• Excellent written and verbal English communication.
• Strong organizational and time-management skills.
• Ability to manage multiple accounts and campaigns independently.
• Comfortable working remotely during U.S. business hours.
• Reliable high-speed internet and professional remote work setup.

Nice-to-Have Experience

• TikTok Ads
• Snapchat Ads