Product Marketing Manager

Job Description

Publicis Sapient is a technology company that provides enterprise AI platforms and services. With over 30 years of digital business transformation experience, we enable enterprise clients to transform how they operate and serve their customers, unlocking new value and enabling them to thrive in an AI-driven world.

Our platforms use AI built off this deep enterprise context to help them modernize, build agentic solutions, and sustain their competitive advantage. The combination of our AI platforms and the expertise of our people enables us to deliver faster and more effective outcomes through solutions that are specific to the unique needs of our clients' businesses, their industries and their customers.

Publicis Sapient is seeking a Product Marketing Manager to join our global marketing function. A bridge between product development, market trends, and customer needs, Product Marketing works with the Product team, Sales team and broader Marketing engine to build a cohesive, effective GTM strategy.

In this role, you will be a strategic partner to product, engineering, and sales throughout the product development lifecycle and sales process. You will be responsible for defining the "who", "why", and "how" for Sapient Sustain, our agentic IT operations platform.

Your Impact
* Market & Competitive Intelligence: Conduct in depth market research to identify emerging AI trends, opportunities, and competitive moves.
* Product Positioning & Messaging: Deeply understand our target customers, defining their problems and how our AI platforms solve them. Develop differentiated messaging for different personas.
* Go To Market Strategy: Collaborate with Product Management and GTM teams to influence the roadmap based on market needs and customer feedback.
* Content Development: Develop marketing content, including webpages, briefs, case studies, white papers, blogs, and demos that articulate the problem we aim to solve and the product's value.
* Demand Gen: Partner with industry, brand, country, and partner marketing teams to contextualize the product narrative and support campaign creation that drives pipeline and adoption.
* Product Evangelism: Internal spokesperson for our product through training, spotlights, and storytelling.

Qualifications

Your Skills & Experience
* Approximately 5 or more years of experience in product marketing, with exposure to enterprise and/or B2B SaaS organization.
* Ability to build strong relationships and influence cross functionally
* Hands on comfort with AI tools to accelerate time to market-research, messaging, content creation, analytics, and performance optimization.
* Strong writing skills, expertise in distilling complex topics into crisp and clean marketing narratives and materials
* Ability to thrive in dynamic, fast-paced, agile environment
* A strong team player, comfortable working collaboratively in a matrixed environment
* Nice to have: Experience in IT Operations or a strong understanding of the space.

Please note: This posting is for 1 open position. The role is hybrid and can be based in Boston, Chicago, or NYC.

Additional Information

Pay Range: $110,000 - $140,000

The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

Other Benefits Include:

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at View email address on click.appcast.io

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.