Business Development Executive

Business Development Executive – Home Care, Home Health & Hospice Territory: North Carolina Triad – Greensboro, Winston-Salem, High Point, and surroundings Employment: Full-Time Reports To: Franchise Ownership Position Summary We are seeking a highly motivated, relationship-driven Business Development Executive to build and grow our presence throughout the North Carolina Triad. This is a field-based growth position responsible for developing referral relationships and generating new patients/clients across non-medical home care, home health and hospice services . The successful candidate will understand that business development in post-acute care requires consistent field activity, strong relationships, disciplined follow-up and measurable results. This individual will be expected to develop a territory, create new referral relationships and convert those relationships into sustainable admissions, billable hours and revenue. Primary Responsibilities Territory Development & Growth Develop and execute a strategic territory growth plan for Greensboro, Winston-Salem, High Point and surrounding communities. Identify, prioritize and penetrate the highest-value referral opportunities within the territory. Build a balanced referral portfolio rather than becoming dependent on a small number of accounts. Generate qualified referrals that convert into new home care clients, home health starts of care and hospice admissions. Develop new accounts while expanding referral volume from existing relationships. Maintain an active pipeline of prospects, referrals and opportunities. Consistently achieve monthly, quarterly and annual growth objectives. Referral Source Development Develop productive relationships with: Hospitals and health systems Skilled nursing and rehabilitation facilities Assisted living and memory care communities Independent living communities Physicians and medical practices Primary care and geriatric practices Case managers and discharge planners Social workers Home health agencies Hospice organizations Accountable Care Organizations and physician networks Elder law attorneys Geriatric care managers Senior placement organizations Wealth managers and financial advisors Veterans organizations and community partners The Business Development Executive will position the organization as a trusted solution for patients and families navigating the continuum of care. Field Activity Expectations This is a field-intensive position . The successful candidate should expect to spend approximately 70–80% of their time developing the market. Expected activity includes: 50–60 meaningful referral-source touches per week 10–12 targeted business development activities per day Minimum 5 high-value facility/account meetings or tours per week Minimum 2–3 scheduled presentations, meetings, networking or lunch-and-learns / week Consistent follow-up with active referral sources and prospects Development of new referral-producing accounts every month Accurate CRM documentation of all activity, opportunities, referrals and follow-up Activity alone does not define success. The expectation is that activity produces referrals, admissions, billable hours and revenue growth. Performance Expectations First 30 Days Complete organizational and service-line training Learn home care, home health and hospice eligibility and referral processes Develop a territory map and Top 50 target account list Establish relationships with priority referral sources Complete approximately 150–200 meaningful field activities Begin developing a measurable referral pipeline Days 31–60 Establish consistent weekly referral activity Generate first new clients/admissions Develop 5–10 active referral relationships Conduct presentations and educational meetings with targeted organizations Demonstrate measurable movement from activity → referral → admission Days 61–90 Establish predictable monthly referral production Develop 10+ active referral-producing accounts Demonstrate consistent new admissions/starts of care Build a pipeline capable of supporting continued monthly growth Meet or exceed established productivity expectations Months 4–12 The expectation shifts from territory development to scalable growth . The representative should progressively increase: Referral Sources → Qualified Referrals → Admissions → Billable Hours/Patient Census → Revenue The ultimate objective is to create a diversified and sustainable referral network capable of producing consistent month-over-month growth. Qualifications 2+ years of successful healthcare sales/business development experience preferred. Experience in home care, home health, hospice, senior living, post-acute care or healthcare services strongly preferred. Existing relationships within the Triad healthcare market are highly desirable. Demonstrated history of meeting or exceeding growth or sales targets. Strong understanding of healthcare referral development and relationship selling. Ability to develop relationships with both frontline referral partners and executive decision-makers. Strong presentation, communication and negotiation skills. Highly organized and disciplined with CRM and pipeline management. Self-directed, competitive and comfortable being measured against clearly defined KPIs. Valid driver's license and ability to travel extensively throughout the Triad. Compensation & Incentive Plan Base Salary $60,000–$70,000 Variable Salary / Incentive Plan $10,000–$20,000 Based on New Clients acquisition and retainment, new referrals, and revenue growth. Target Total Compensation: Approximately $80,000–$90,000+ Exceptional performers should have the ability to exceed target earnings. Work Location: In person #J-18808-Ljbffr Carebuilders at Home