Brand Manager

Brand Manager at Surya Inc.

Surya Inc. is an innovative home furnishings company catering to a variety of lifestyles. Surya Inc.'s thoughtfully curated design-forward furniture, rugs, textiles, lighting, wall decor and accents are available worldwide through leading retailers, interior designers, and online stores. The Surya Inc. family of brands includes Surya, Global Views, Mitchell Gold + Bob Williams, Livabliss, and RST Brands. Surya Inc. has been named to the Inc. 5000 annual list of America's fastest growing privately held companies ten times.

As a Brand Manager at Surya Inc, you will lead the development and execution of comprehensive brand strategies aimed at strengthening the company's brand equity, awareness, and market penetration. You will drive initiatives to elevate the brand's presence across target markets, effectively positioning us as a leader in the design industry. This role offers an exciting opportunity to leverage your strategic thinking, creativity, and leadership skills to drive the continued growth and success of the brand.

Key responsibilities include:

• Brand Strategy Development: Collaborate with Director of Marketing to develop and execute innovative brand strategies that drive brand awareness, equity, and market penetration. Continuously evaluate market trends, consumer insights, and competitive landscape to identify opportunities for brand differentiation and growth.
• Brand Awareness Initiatives: Lead the development and implementation of multi-channel brand awareness campaigns, including digital marketing, social media, PR, events, and sponsorships. Collaborate with internal and external partners to maximize reach and impact.
• Market Penetration Strategies: Develop and execute strategies to increase market penetration and expand our presence in target markets. Identify new opportunities for growth and develop tactics to penetrate new customer segments and geographic regions.
• Brand Identity & Messaging: Define and articulate the brand's identity, personality, and messaging to effectively communicate its value proposition and resonate with target audiences.
• Brand Positioning: Analyze market research and customer insights to identify market trends, and competitive positioning opportunities. Use insights to refine and optimize the brand's positioning strategy.
• Brand Guardianship: Act as the custodian of the brand(s), ensuring that all marketing communications, visual assets, and brand experiences reflect the brand's values, personality, and guidelines.
• Brand Equity Enhancement: Develop and implement initiatives to enhance the brand's equity and reputation, including brand awareness campaigns, sponsorships, partnerships, and community engagement activities.
• Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, product development, sales, and external agencies, to ensure alignment and integration of brand strategies and initiatives.
• Performance Monitoring: Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and campaigns. Use insights to optimize strategies and drive continuous improvement and maximize ROI.

About the Role: As a Brand Manager at Surya Inc., you will play a pivotal role in shaping and enhancing our brand's identity, visibility, and influence in the design industry. This dynamic role involves leading the development and execution of comprehensive brand strategies aimed at strengthening the company's brand equity, awareness, and market penetration. You will collaborate with cross-functional teams, leverage market insights, and deploy innovative marketing initiatives to elevate Surya Inc. as a leader in the design community. This position offers a unique opportunity to blend strategic thinking, creativity, and leadership skills to drive meaningful growth and success for our brands.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA preferred.
• 5+ years of experience in brand management, marketing, or a related role, preferably within the design or home furnishings industry.
• Strong understanding of branding principles, digital marketing, and consumer behavior.
• Proven track record of developing and executing successful brand campaigns that drive measurable results.
• Exceptional leadership and project management skills, with the ability to lead cross-functional teams and manage multiple priorities.
• Strong analytical skills and a data-driven mindset, with the ability to derive insights and apply them to strategy.
• Excellent communication and presentation skills, with the ability to influence and inspire stakeholders.
• Passion for design, creativity, and storytelling.

What We Offer:

• A dynamic and collaborative work environment at the intersection of design and innovation.
• Opportunities for professional growth and development within a fast-growing company.
• Access to a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
• The chance to work with a passionate and talented team dedicated to transforming spaces and inspiring communities.

Surya Inc. is a leading name in the design industry, offering a wide range of innovative, high-quality products that transform spaces and inspire creativity. With a commitment to excellence and a passion for design, we empower our customers to bring their vision to life. Join us as we continue to shape the future of design, one story at a time.