Vice President, Participant Engagement

About this role

About this Role:

The Participant Engagement team is responsible for helping retirement plan participants move from awareness to understanding, confidence, action, and ultimately better retirement outcomes. We partner across Product, Distribution, Retirement Solutions, Marketing, Client Businesses, Recordkeepers, Advisors, and Plan Sponsors to transform participant engagement into a strategic driver of participant outcomes, client value, and business growth.

We are seeking a Vice President, Participant Engagement to help shape and scale the future of participant experience and engagement across BlackRock's retirement and DC platform. This individual will play a key role in client-facing strategy, commercialization, sales enablement, participant experience innovation, and business development efforts supporting solutions such as LifePath Paycheck®, MyLifePath®, and future retirement offerings.

The ideal candidate is strategic, commercially minded, energized by working with clients, and passionate about growing business through exceptional participant experiences. This role requires strong relationship management skills, the ability to influence senior stakeholders, and a natural curiosity for identifying opportunities to improve participant outcomes while creating value for clients and the broader retirement ecosystem. We welcome candidates from a variety of backgrounds who are excited to build a career in financial services and retirement, and who are eager to learn, innovate, and help shape the future of participant engagement.

Responsibilities:

Commercialization & Business Growth

• Support the commercialization and growth of BlackRock's retirement solutions, including LifePath Paycheck®, MyLifePath®, and future participant experience initiatives.
• Partner closely with Distribution, Product, and Client businesses to support prospecting, finalist presentations, consultant discussions, and client retention efforts.
• Help position participant engagement and participant experience as key differentiators within BlackRock's retirement offering.
• Identify opportunities to expand client adoption, deepen client relationships, and drive business growth through participant-focused solutions.
• Translate complex retirement concepts into compelling client narratives and commercialization strategies.

Participant Experience Strategy & Innovation

• Help define and evolve BlackRock's participant experience vision and engagement strategy.
• Partner across Product, Technology, Marketing, and Distribution to enhance participant journeys and digital experiences.
• Leverage participant insights, analytics, and behavioral trends to identify opportunities for innovation and continuous improvement.
• Support development of scalable participant engagement models that can be deployed across clients and markets.
• Champion participant-first thinking across retirement initiatives.

Campaigns, Education & Activation

• Lead development and execution of participant engagement strategies designed to improve retirement readiness and retirement income understanding.
• Support participant education campaigns, webinars, workshops, onsite events, and retirement income activation initiatives.
• Develop and scale participant engagement playbooks that can be adapted across plan sponsors and participant populations.
• Partner with internal and external stakeholders to create participant-friendly content, communications, and educational resources.
• Help ensure participant experiences remain relevant, actionable, and aligned with participant needs.

Analytics & Continuous Improvement

• Analyze participant engagement trends, digital experience metrics, campaign performance, and participant feedback.
• Identify opportunities to improve participant experiences, increase engagement, and reduce decision friction.
• Connect participant engagement activities to business outcomes, client value, and commercialization success.
• Develop executive-ready reporting and insights that demonstrate impact and identify future opportunities.

AI-Enabled Productivity & Scale

• Leverage Copilot and emerging AI technologies to improve content development, commercialization efforts, campaign planning, reporting, and participant engagement strategies.
• Identify scalable ways to use AI to enhance participant experiences and team productivity.
• Build repeatable frameworks, playbooks, and operating models that increase efficiency and support growth across the business.

What Success Looks Like

• Participant engagement and participant experience capabilities become meaningful differentiators during client acquisition and retention efforts.
• Clients view BlackRock as a strategic partner in participant engagement, retirement readiness, and retirement income education.
• Commercialization efforts contribute to increased adoption and awareness of retirement solutions.
• Sales teams are equipped with compelling participant outcome stories, tools, and materials that strengthen BlackRock's competitive position.
• Participant engagement initiatives demonstrate measurable impact on participant action, client outcomes, and business growth.
• New ideas, opportunities, and innovations are consistently brought forward to help evolve the participant experience.
• Strong partnerships are built across Product, Distribution, Client businesses, Marketing, and external stakeholders.
• Participant engagement capabilities continue to scale globally across clients, solutions, and markets.

Ideal Candidate

• 7-10+ years of experience in retirement, participant engagement, participant experience, client strategy, commercialization, communications, sales enablement, consulting, or related fields.
• Strong executive communication, presentation, and storytelling skills.
• Demonstrated ability to influence stakeholders and build relationships across functions and seniority levels.
• Experience working directly with clients, consultants, advisors, or business development teams.
• Strong understanding of retirement plans, participant behavior, retirement readiness, and financial wellness concepts.
• Commercially minded with enthusiasm for helping grow and scale a business.
• Strategic thinker who can balance innovation with execution.
• Experience translating complex concepts into compelling client and participant experiences.
• Comfortable operating in a dynamic environment with evolving priorities.
• Passion for improving participant outcomes and advancing the future of participant experience.
• Experience leveraging AI tools to increase efficiency, scale, and effectiveness.

Bottom Line

This role sits at the intersection of participant experience, client engagement, commercialization, and business growth . The successful candidate will help bring BlackRock's retirement innovation to life by creating compelling participant experiences, strengthening client relationships, enabling sales efforts, and helping drive the continued growth of BlackRock's retirement business.

For New York, NY Only the salary range for this position is USD$150,000.00 - USD$200,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including healthcare, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

Guidance on AI use for candidates

At BlackRock, AI has long been part of how we work – enhancing decision-making, improving operations, and helping us deliver better outcomes for clients. We encourage candidates to use AI thoughtfully to learn, prepare, and work more effectively; but during our interview process, we want to focus on getting to know you through your own experiences, thinking, and judgment. To support you, we’ve provided guidance on when and how to use AI during our hiring process so you can approach each step with confidence and showcase your best self.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

To learn more about BlackRock, please visit Careers.BlackRock.com . We also encourage you to get to know us on LinkedIn , Instagram , YouTube , X , and TikTok .

BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.

BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email View email address on aiapply.co. All requests are treated in line with our privacy policy .

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.