Data Activation Analyst

Job Title Data Activation Analyst – Req ID: 10154563 Department/Group Overview Supporting the Disney Advertising organization within Entertainment and Sports, the Audience Modeling and Data Science team are subject matter experts in creating and optimizing audience segmentation models that enable us to reach specific audiences based on brand affinities, app behavior, and video viewership among other things; examining other ways to expand audience sizes and depth through look‑alike modeling of behaviors within our own network of digital properties; analyzing the performance of audiences in real‑world campaigns and optimizing audience usage and composition. Job Summary We’re looking for an intellectually curious, business‑savvy, analytical powerhouse to join the Audience Modeling and Data Science team as an Analyst, Data Activation. In this role, you will support the team’s incoming data‑driven requests from various Disney Advertising Sales teams and act as both a consultant and a high‑level data analyst. Responsibilities and Duties of the Role Field data‑driven sales requests for our agency and client partners in response to their RFIs and RFPs. Communicate market and client needs based on campaign performance, client feedback, and industry trends to the rest of the team in order to drive the conception and prioritization of data capabilities while balancing overall revenue driving opportunities. Assist in troubleshooting issues of technology platforms as needed: BlueKai, LiveRamp, Clypd, GAM, Tableau, Neustar, Salesforce. Provide knowledge of data analysis, manipulation, reporting, and formatting. Support and serve as the point of contact for department clients requesting routine information, data summaries, or reports. Operate independently – manage relationships, deliverables and expectations with business partners. Assist with education and sales support on Audience Modeling and Data Science data capabilities to help grow and diversify revenue. Focus on continuous process improvement through automation and increased efficiency. Required Education, Experience, Skills, and Training B.A./B.S. in a quantitative field of study. 2+ years of experience in a role requiring knowledge of cross‑platform data‑driven ad business, data science, analytics, research, ad‑tech, and/or mar‑tech. Excellent at juggling multiple requests, staying organized and prioritizing deadlines. Strong experience working with Excel and moderate experience with PowerPoint / Keynote. Experience using data visualization reporting tools (e.g., Tableau). Some exposure to various data platforms (e.g., LiveRamp, Neustar, Oracle). Great at communicating deadlines, feasibility of tasks and managing expectations. Excellent at collaborating with cross‑functional teams and flexible in collaboration styles. Passionate about technology and relish the opportunity to learn and apply new technical concepts. Agility and curiosity in configuring and navigating the complex and ever‑evolving ad stack landscape. Compensation and Benefits The hiring range for this position in New York, NY is $83,200 to $111,500 per year and in Santa Monica, CA is $79,400 to $106,400 per year. The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus or long‑term incentive may be provided as part of the compensation package, in addition to a full range of medical, financial, and other benefits, depending on the level and position offered. #J-18808-Ljbffr 5016 Disney Advertising Sales, LLC