Senior Paid Social Media Buyer - Lead Generation

Innovative Metrics

Job Description

About the Role

We’re looking for a Senior Paid Social Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Meta (Facebook/Instagram), TikTok, and other social platforms .

You should have a proven track record of scaling paid social campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services .

This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how creative, targeting, and data all work together to drive results.

What You’ll Do

Plan, launch, and optimize paid social campaigns across:
- Meta (Facebook/Instagram)
- TikTok Ads
- Other emerging social platforms
Scale campaigns from testing to high 6-figure / 7-figure monthly spend
Maintain and improve CPL targets while increasing lead volume
Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
Analyze performance data daily and make rapid optimization decisions
Collaborate closely with creative strategists/designers to:
- Develop new ad angles
- Test creatives at scale
- Identify and scale winning ads
Manage audience strategy, budget allocation, and campaign structure
Continuously test and optimize:
- Creatives, hooks, offers
- Audiences and targeting
- Landing pages and funnels
Implement and manage tracking systems:
- Pixels, Conversion API (CAPI)
- Offline conversion tracking
- CRM integrations

What We’re Looking For

5+ years experience in paid social media buying (direct response focus)
Proven track record scaling campaigns to $500K–$1M+ monthly spend
Deep expertise in:
- Meta Ads (required)
- TikTok Ads (strongly preferred)
Experience in one or more of:
- Mortgage
- Solar
- Insurance
- Home services
Strong understanding of:
- CPL optimization
- Funnel metrics (CTR, CVR, CPA, LTV)
- Creative testing frameworks
Ability to work closely with creative teams and guide creative direction based on performance
Experience with lead generation funnels + CRM systems
Strong analytical mindset and fast decision-making ability

What Success Looks Like

You can consistently scale paid social campaigns profitably
You hit or beat target CPLs while increasing volume
You identify and scale winning creatives quickly
You bring structure and predictability to lead generation

Compensation

Competitive base + performance-based bonuses tied to:
- Lead volume
- CPL targets
- Campaign profitability
Comprehensive healthcare coverage - Medical, Dental and Vision
Paid vacation
Paid sick and mental health days
Tuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limits
Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises

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Vacancy posted 17 days ago

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