Sr. Paid Social Media Manager

Our client, a growing name in e-commerce is seeking a Sr. Paid Social Media Manager with E-commerce and Leadgen experience. This is a fultlime opportunity that is onsite 5 days a week. We are looking for a high-impact Senior Paid Social & Performance Marketing Manager at the intersection of lead generation mastery and revenue-driven growth. This is a strategic leadership position with direct accountability for client outcomes across a portfolio of lead gen and ecommerce accounts. You own paid social performance end-to-end — strategy, budget, creative direction, analytics, and client communication — equally comfortable scaling a high-volume CPL campaign for a franchise network as you are optimizing ROAS and contribution margin for an ecommerce brand. You think like a growth operator, communicate like a strategic partner, and build the systems that make both sustainable. Key Responsibilities Own full-funnel paid social strategy across lead gen (CPL/CPA) and ecommerce (ROAS/MER/AOV/LTV:CAC) accounts with diverse KPIs and business models Build scalable campaign frameworks deployable across accounts; oversee budget allocation across Meta, TikTok, LinkedIn, Reddit, Pinterest, and emerging platforms Scale ecommerce accounts through creative velocity, offer alignment, and product-level optimization; scale lead gen accounts through funnel efficiency and audience expansion Establish forecasting models and budget plans tied to lead-gen goals and ecommerce revenue targets Analytics, Reporting & Optimization Lead bottom-of-funnel analysis across account types — lead quality and CPL for lead gen; ROAS, MER, and CAC efficiency for ecommerce Build and maintain scalable dashboards; leverage Segwise and platform-native tools to surface creative performance signals and accelerate iteration Execute high-velocity testing roadmaps: creative, audience, bidding, and landing page — with data-backed recommendations, not just observations Serve as primary performance partner to creative — providing directive, data-grounded feedback optimized for lead capture or ecommerce conversion depending on the account Identify winning hooks, formats, and messaging angles; rapidly iterate and scale what works Lead QBRs with a clear POV: what worked, what didn't, where we're going — translating performance into pipeline and revenue narratives Proactively identify budget expansion, new channel, and upsell opportunities; contribute social strategy to new business pitches Lead, mentor, and manage a team of paid social managers and specialists; hold the team accountable to outcomes, not activity Implement standardized campaign structures, QA processes, optimization frameworks, and reporting systems across all accounts Minimum Qualifications 4-5+ years hands‑on paid social with explicit focus on lead generation / direct response; ecommerce account experience a strong plus Proven track record managing enterprise-level budgets ($50K+/month) with consistent CPL, CPA, and ROAS results Expert-level proficiency: Meta Ads Manager and TikTok Ads Manager; LinkedIn a strong plus Deep knowledge of lead gen funnels, attribution models, and conversion optimization; familiarity with ecommerce metrics (ROAS, MER, LTV:CAC, AOV) Experience managing multi-account portfolios across verticals; demonstrated ability to lead or mentor a paid social team Strong client‑facing communication skills; agency experience strongly preferred Paid Social Analytics & Attribution Google Analytics / GA4 | Triple Whale / Northbeam (or similar) | Platform-native reporting Creative Analytics CRM / Lifecycle Project Management & Documentation Success Profile Thinks in systems and scalability — not just campaign execution Obsessed with lead quality, cost efficiency, and revenue growth regardless of vertical Toggles seamlessly between hands‑on execution and high‑level client strategy Equally strong in people leadership and performance marketing Pushing clients and internal teams toward better outcomes — not just better reports #J-18808-Ljbffr 24 Seven Talent