Chief Marketing and Communications Officer

Chief Marketing & Communications Officer

Family Promise is the nation's leading nonprofit dedicated to preventing and ending family homelessness. Through our national federated network of nearly 180 locations, Family Promise mobilizes community stakeholders to provide prevention and shelter services, housing stabilization services, and affordable permanent housing to families with children in a housing crisis.

As the organization enters its next chapter of growth and national impact, we are seeking a Chief Marketing & Communications Officer who will build and lead the integrated marketing and communications function needed to expand Family Promise's visibility, influence, engagement, and support.

The Chief Marketing & Communications Officer (CMCO) is a senior executive responsible for shaping how Family Promise is understood, experienced, and engaged by audiences across the country. Reporting directly to the CEO and serving as a member of the senior leadership team, the CMCO leads enterprise brand and narrative strategy, marketing, communications, content, thought leadership, media relations, digital strategy, and audience growth.

This is a builder role. The CMCO will translate Family Promise's mission, national network, data, and expertise into a clear and differentiated national voice while establishing the team, systems, partnerships, resources, and measurement infrastructure required for long-term growth.

Success in this role requires enterprise-level thinking, strong creative and strategic judgment, an audience-centered and data-informed approach, and experience building teams and capabilities in a complex, evolving, mission-driven organization.

Enterprise Marketing, Brand & Communications Strategy

Develop and lead an integrated marketing and communications strategy aligned with Family Promise's mission, enterprise priorities, and growth goals.

Steward Family Promise's brand, positioning, narrative, messaging, and reputation, ensuring a clear and consistent national voice across the organization and Affiliate network.

Translate organizational priorities into focused annual plans, budgets, baselines, performance measures, and clear sequencing of investments.

Serve as a strategic adviser to the CEO, senior leadership team, and Board on brand, reputation, audience engagement, communications, and marketing opportunities and risks.

Thought Leadership, Content & National Visibility

Position Family Promise and its leaders as authoritative national voices on family homelessness and proven, community-based solutions.

Lead an integrated content, storytelling, media relations, and executive communications strategy informed by research, data, Affiliate expertise, and lived experience.

Build a repeatable editorial and storytelling infrastructure that surfaces strong stories and insights from across the network and extends their reach through national channels.

Ensure communications are credible, compelling, inclusive, trauma-informed, and grounded in the dignity and agency of families.

Digital Experience, Audience Growth & Performance

Lead the marketing strategy for Family Promise's digital ecosystem, including the national website and its evolving relationship to Affiliate digital experiences.

Establish priority audiences, channel roles, user journeys, and integrated approaches across web, email, social, search, paid media, and emerging channels.

Build the analytics and measurement foundation needed to establish baselines, assess performance, improve conversion, and guide future marketing investment.

Partner with Development and other teams to strengthen donor engagement, campaigns, service navigation, Affiliate engagement, and other enterprise priorities.

Team Building, Resourcing & Organizational Leadership

Build and manage the marketing and communications function, including its team structure, capabilities, operating model, workflows, and planning rhythms.

Recruit, lead, coach, and develop a high-performing team, creating clear roles and the capacity required to meet current priorities and scale over time.

Establish the right mix of internal and external capabilities to meet organizational priorities, managing agencies, consultants, and other partners with clear scopes, budgets, and performance expectations.

Build strong cross-functional partnerships and practical tools that enable Development, Programs, Advocacy, Affiliate Services, and local Affiliates to advance shared goals and communicate effectively.

You are a seasoned marketing and communications leader who combines big-picture vision with disciplined execution. You are energized by the opportunity to build, skilled at navigating diverse stakeholders, and able to create clarity and momentum in an emerging function. You lead with curiosity, communicate with precision, and bring people along through change.

You are known for building integrated marketing and communications strategies that advance organizational goals. Creating strong teams, systems, partnerships, and operating models that turn strategy into sustained results. Developing distinctive brands, compelling narratives, and thought leadership that earn attention and trust. Using audience insight, data, and sound judgment to set priorities, allocate resources, and improve performance.

15+ years of progressive leadership experience in marketing, communications, public relations, brand, or related disciplines, including significant senior leadership responsibility. Demonstrated success building or transforming an integrated marketing and communications function, team, or operating model in a complex nonprofit, mission-driven, corporate, agency, association, or multi-stakeholder environment. Deep expertise across brand strategy, positioning, messaging, content, public/media relations, executive communications, digital marketing, audience strategy, analytics, and performance measurement. A proven ability to lead through influence, manage teams and external partners, advise senior executives and Boards, and translate complex issues into clear, compelling communications.

Remote position with travel as needed (estimated at 30%) to support national leadership responsibilities. Work schedule primarily aligned with the Eastern Time zone. Comprehensive benefits package including medical, dental, vision, 403(b) with match, disability, and life insurance. Generous paid time off, holidays, and floating holidays.

Family Promise believes that every family deserves a stable home and the opportunity to thrive. We are a collaborative, mission-focused team that values bold ideas, honest conversation, and the disciplined work of turning vision into results. We are committed to an inclusive environment of belonging and community for our team and national network and encourage candidates from all backgrounds to apply and bring their full selves to this work.

Family Promise provides equal employment opportunities to all employees and applicants for employment. It prohibits discrimination and harassment of any type. This applies without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.