Paid Search Strategist

Role Description

We’re hiring a Paid Search Strategist to own search performance across a portfolio of clients. You’ll plan, launch, and optimize search and shopping programs (Google, Bing, YouTube, and other retail channels where relevant), keeping budgets/pacing tight and turning data into crisp decisions. You love the details, move with urgency, and explain complex ideas simply to teammates and clients.

Your day-to-day

• Search Strategy:
  • Plan, book, and optimize paid search campaigns for 5-8 clients, utilizing available search planning tools to develop search plans.
  • Strategize and implement A/B experiments to test keywords, bid strategies, ad copy, landing pages, offers, etc.
  • Advise on paid search strategies, rationales, and plans to meet client goals.
  • Keep current on the latest trends in search, social media, mobile marketing, tracking and tagging, behavioral marketing, retargeting & addressability.
  • Manage the channel's monthly reporting and strategy sessions with the client, owning overall communication for all channel initiatives.
• Performance:
  • Scope, develop, and manage channel initiatives to consistently hit the goals for channels across all clients.
  • Act as a strategic advisor and recommend strategic pivots to increase the channel's performance.
• Reporting + Forecasting:
  • Present reports to clients, highlighting the performance of your channels, how they assisted other channels in the funnel, and how they affect the client's business, while recommending next steps.
  • Complete a monthly forecast for respective channels based on budget and/or revenue goals.
• Cross Channel Strategy + Collaboration:
  • Collaborate with other media and creative agency team members to ensure the creative specifications of negotiated plans are met.
  • Identify cross-channel strategies/collaborations with clients to improve performance.
  • Communicate with clients on teams' capabilities and opportunities, and proactively offer solutions for ad hoc issues.

How you win

• Channel performance: Hit agreed KPI targets for your channels (e.g., MER/ROAS, CAC/LTV, revenue, efficiency) within budget and platform guardrails.
• Learning velocity: Run a disciplined test program with documented hypotheses, win rate, rollout decisions, and measurable lift.
• Forecast accuracy: Run accurate forecasts on a monthly basis and tie expectations to realistic assumptions.
• Execution: Deliver decks, reports, and campaign launches with low error rates related to QA or data, ensuring QRY quality is represented in every outcome.

Qualifications

• 2-5 years of successful hands-on paid search or SEM experience, ideally in an agency environment.
• Bachelor's degree in marketing, science, or in a related field (ideally).
• Analytical thinker with experience turning complex data into digestible reports.
• Top-notch communication skills to effectively communicate with senior stakeholders.
• Master of time management, able to juggle multiple tasks effectively.
• Genuine interest in e-commerce, advertising, and agency space.
• Creative problem solver, ready to troubleshoot with innovative solutions.
• Passion for learning and staying updated with the latest trends in digital advertising and marketing.
• Understanding of the importance of a clean and quiet work environment suitable for video conferencing.

Benefits

• Competitive salary ranging from $70,000.00 - $80,000.00 per year, based on experience.
• Quarterly bonuses tied to company revenue.
• USA remote flexibility, choose your ideal workspace.
• Unlimited PTO policy.
• Exceptional health, dental, and vision insurance, fully covered for employees by QRY.
• $100 monthly budget for wellbeing (e.g., gym memberships, coworking day pass).
• 401k program with a company match.
• Investment in learning and development, growth opportunities, and tools.
• Latest Macbook Pro and a one-time $500 stipend to set up your at-home workspace.
• Annual team retreats, weekly Coffee Chats, and monthly Happy Hours.