Paid Search Strategist
$75k - $90kFull-time
Disruptive Advertising
Role Description
As a key member of the B2C Local team for our fast-paced, high-performing, rapidly growing organization, the B2C Local PPC Strategist is responsible for building and executing successful PPC campaigns for an assigned book of clients. This role supports the organization by delivering exceptional paid search marketing strategies to ensure our clients achieve the desired business results from their Google and Microsoft Ads campaigns.
As the B2C Local PPC Strategist, you will:
- Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship.
- Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads.
- Define, monitor, and analyze trends in clients' KPIs.
- Develop paid search strategy based on client-specific goals.
- Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients' goals.
- Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers.
- Identify, maximize and present new opportunities for client growth.
- Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities.
Qualifications
- 2+ years experience in a digital marketing agency.
- 2+ years experience in CRM (Hubspot and Salesforce preferred).
- 2+ years experience managing LSAs.
- 2+ years experience managing budgets in Google Ads and Microsoft Ads of $50k - $100k p/month, ~15+ Google PPC accounts simultaneously, including multi-location businesses.
- Preferred: experience with home service based businesses.
- Experience using Call Tracking Metrics, Call Rail, or other Call tracking platforms.
- Understanding of end-to-end or offline tracking.
- Experience in project management tools (Asana preferred).
- Experience communicating strategy (written and verbal).
- Intermediate proficiency in Microsoft or Google Suite.
Requirements
- Competitive, results-oriented, enthusiastic digital marketer.
- Independent, assertive, and self-confident.
- Ability to manage multiple priorities and take initiative.
- Quick decision-making in response to changing conditions.
- Passionate about Google and Microsoft ads.
- Desire to learn and grow as the industry develops.
Benefits
- Salary range $75-90K, dependent on experience.
- Flexible PTO Policy.
- Medical, Vision, and Dental Insurance.
- 401k with a generous match.
- Vacation bonus ($500/after 1st year, an additional $250 every year after).
- Tuition-free enrollment into Disruptive University.
- And more.
Company Description
Disruptive Advertising is an industry-leading performance marketing agency that prioritizes working with purpose-driven brands and all-around good people. We believe in equipping our team with tools for meaningful growth, both professionally and personally.
- Founded in 2013.
- Offices located in Pleasant Grove, Utah.
- Awarded for growth and as a leader in the industry.
- Recognized as one of Utah Business Magazine's Best Companies to Work For.
- Ranked by USA Today as one of SLC's Best Companies to Work For.
- Glassdoor's Best Places to Work at #13.
Vacancy posted 5 days ago
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