Senior Manager, Marketing & CRM

Senior Manager, Marketing & CRM The Rick Goings Institute (RGI) at Rollins College is seeking a Senior Manager, Marketing & CRM. The Senior Manager is RGI's senior marketing leader accountable for building the Institute's brand presence, driving lead generation across all digital channels, and ensuring the CRM is a high-functioning engine for sales and pipeline development. The role owns the Institute’s marketing strategy and execution: social media, graphic content, email campaigns, website, and the full database infrastructure that supports growth. This is a senior, strategically minded role for a marketing professional who leads from the front - setting the standard for brand quality, campaign performance, and data integrity while personally executing across channels. The ideal candidate brings a strong point of view on what great marketing looks like, the technical skills to produce it, and the discipline to keep the backend systems that power it running with precision. Essential Job Functions Social Media Management Own and manage RGI’s social media presence across LinkedIn and other active platforms: developing a consistent content calendar, creating and scheduling posts, monitoring engagement, and responding to comments and messages in a timely and professional manner. Produce platform-native content that reflects RGI’s voice and brand standards, including thought leadership posts, program announcements, event promotions, instructor spotlights, and alumni highlights. Monitor social performance metrics (reach, engagement, follower growth, click-through); report results to the MD on a regular cadence and adjust content strategy based on what is working. Stay current on platform best practices and algorithm changes; proactively recommend content formats and posting strategies that maximize organic reach. Support the Director of Corporate Development with social content that advances business development and partnership visibility goals. Graphic Design & Visual Content Production Design graphics, visual assets, and branded materials for social media, email campaigns, event promotions, program marketing, and website use, maintaining consistency with RGI’s visual brand standards across every output. Produce presentation templates, one-pagers, digital ads, event graphics, and other marketing collateral as directed by the MD or Director of Corporate Development. Maintain an organized library of brand assets, approved templates, photography, and design files that the full RGI team can access and use. Ensure all visual content is production-ready, appropriately sized for each channel, and delivered on time to support campaign and program launch schedules. Email Marketing & Campaign Execution Build, schedule, and deploy email marketing campaigns for executive education programs, events, partner outreach, alumni engagement, and institutional announcements, managing all aspects from copywriting and design through list selection, send, and post-campaign analysis. Develop and manage automated email nurture sequences that move prospective participants and corporate contacts through the funnel from initial inquiry to enrollment or engagement. Manage email list hygiene: suppression lists, unsubscribe compliance, bounce management, and segment accuracy; ensure every send reaches the right audience. Track and report on email performance metrics including open rates, click-through rates, conversions, and unsubscribes, and use data to continuously improve campaign effectiveness. Coordinate with the Director of Corporate Development to support sales outreach sequences and prospect communication cadences through the CRM email toolset. Website Management & Digital Presence Own the day-to-day content management of the RGI website: updating program pages, event listings, faculty bios, news posts, and other content to ensure the site is always accurate, current, and reflects active offerings. Coordinate with any external web vendors or developers on technical updates, feature additions, or design changes; serve as the internal point of contact and quality reviewer for all website work. Monitor website performance via Google Analytics or equivalent tools; surface traffic trends, high-performing pages, and drop-off points to the MD with recommendations for improvement. Ensure all website forms, landing pages, and registration links are functional and properly connected to CRM workflows; test and troubleshoot issues proactively. Maintain SEO best practices across site content; support any paid search or digital advertising campaigns with properly structured landing pages. CRM Administration & Sales Pipeline Support Own and maintain CRM data integrity across all contact records, audience segments, pipeline stages, lead source tagging, and engagement history, ensuring the database is always clean, current, and sales-ready. Build and manage audience segments and contact lists for targeted outreach campaigns, event invitations, program promotions, and sales prospecting; deliver accurate, well-segmented lists to the Director of Corporate Development on request. Support lead generation by ensuring all inbound leads from website forms, event registrations, email campaigns, and social media are captured accurately in the CRM, properly tagged, and routed to the appropriate follow-up workflow. Maintain pipeline visibility by keeping deal stages, contact activity, and follow-up tasks current; flag stale records, incomplete data, or pipeline gaps to the MD and Director of Corporate Development. Run regular CRM reporting: lead volume, pipeline activity, campaign attribution, and audience engagement summaries delivered to the MD on a consistent cadence. Coordinate data hygiene on a recurring schedule: deduplication, list pruning, contact enrichment, and record standardization to ensure data quality never degrades. Minimum Qualifications & Education Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related field. At least 6 years in digital marketing, brand management, or a comparable senior marketing role. Demonstrated experience leading multi-channel campaigns, setting content strategy, managing marketing systems and databases, and producing measurable lead generation outcomes. Preferred Qualifications Prior experience working in or alongside a business development or sales function. Experience in executive education, professional development, or B2B marketing environments. Demonstrated success building a brand presence and lead generation program from early stage. Experience with paid social advertising, LinkedIn Ads, or Google Ads. Familiarity with marketing attribution modeling and sales enablement strategy. Knowledge, Skills, and Abilities Advanced proficiency with graphic design tools (Canva, Adobe Creative Suite, or equivalent). Expert-level experience with email marketing and marketing automation platforms (HubSpot, Mailchimp, or equivalent). CRM administration and pipeline reporting expertise (HubSpot, Salesforce, or equivalent). Strong strategic and analytical thinking with the ability to translate marketing performance data into actionable recommendations. Exceptional written communication and brand voice discipline. Proficiency with website CMS platforms (WordPress or equivalent) and Google Analytics. Ability to lead cross-functional marketing projects and influence without direct authority. Work Environment Campus-based, front-facing customer service position, working in an office environment. Regular use of a computer and databases. Must be able to work flexible hours which includes evenings and weekends based on business needs. Benefits & Perks 25 Days – Paid Time Off (vacation, sick and personal time) 10 Days – Paid Holidays 5 Days – Paid College Closure Days Eligible for Medical, Prescription, Dental & Vision Insurances (within 30 days of hire) 100% Employer-Funded Health Reimbursement Account ($125+/month) 100% Employer-Paid Short & Long Term Disability Insurance Domestic Partner Benefits 11.5% Employer Retirement Contributions Discounted On-Campus Dining Meal Plans Free On-Campus Parking Free Access to Campus Amenities (gyms, pools, library, sporting events and more) Free Full Tuition for Employees and their Families Pet Insurance 100% Employer-Funded Employee Assistance Program Flexible Spending Accounts Award-Winning Wellbeing Programs Plus More! Equal Employment Opportunity Rollins College is an equal opportunity institution. Rollins does not discriminate on the basis of sex, disability, race, age, religion, color, national or ethnic origin, ancestry, marital status, veteran status, sexual orientation, gender identity, gender expression, genetic information, physical characteristics, or any other category protected by College policy or federal, state, or local law for employment and in our educational programs and activities. Any applicant who requires reasonable accommodations for any part of the application or hiring process may contact us by phone or in writing to View email address on click.appcast.io View phone number on click.appcast.io). #J-18808-Ljbffr Pws