Activation Manager

Our Activation Manager plays a pivotal role in ensuring the flawless execution of marketing programs, serving as the bridge between internal teams, client partners, and the frontlines of our activations. This is a threefold role—part people manager, part HR/logistics coordinator, and part client-facing operator. You will lead program execution from end to end, overseeing field teams (drivers, tour managers, brand ambassadors), managing payroll and staffing workflows, and being the go-to contact for clients once the asset hits the road. You’ll own communication, coordination, and escalation across every touchpoint of the activation. At Lime Media, we bring imagination to life. As a fast-growing experiential marketing company, we specialize in turning vehicles and other cool stuff into unforgettable brand experiences that travel across the country. From building custom assets to managing large-scale activations, we thrive in the fast lane — literally. We believe in giving back, pursuing excellence relentlessly, and being a part of something greater than ourselves. If you’re energized by a winning culture, inspired by meaningful work, and passionate about creating joy and impact, Lime Media is your place. Key Responsibilities Plan, coordinate, and execute all elements of assigned activations, including routing, scheduling, asset readiness, and market support. Manage program budgets, forecasts, and vendor relationships. Ensure DOT compliance and asset preparation for on-the-road success. Travel to client sites and program markets as needed for oversight, setup, or troubleshooting. Team Leadership & HR Support Manage and develop field teams: drivers, tour managers, and brand ambassadors. Oversee onboarding, scheduling, timesheet approval, and payroll coordination for field staff. Serve as the primary internal escalation point for staff concerns and ensure alignment with company standards and brand expectations. Communicate daily with field teams to assess progress, troubleshoot, and keep morale high. Client Communication & Issue Resolution Act as the main client point-of-contact during live activations—proactively communicating updates, responding to concerns, and solving challenges in real time. Maintain positive, professional relationships with clients and agency partners through consistent and clear communication. Provide post-activation wrap-ups and event reports that include ROI analysis, photos, video content, and key insights. What Success Looks Like Field teams feel supported, informed, and empowered to deliver high-quality activations. Clients trust you implicitly as their steady, strategic partner throughout a program’s lifecycle. Programs launch on time, within budget, and without surprises. Problems are solved quickly, efficiently, and with minimal impact to the client or consumer experience. You drive continuous improvements in processes and team coordination. Qualifications 3–5 years of experience in account management, field operations, tour management, or experiential marketing. Demonstrated experience managing teams in a fast-paced, multi-program environment. Proficient in Microsoft Office (Excel, Outlook, PowerPoint); tech-savvy and comfortable with field reporting tools. Strong interpersonal and communication skills; able to inspire trust and lead through influence. Excellent organizational and problem-solving abilities; thrives under pressure and deadlines. Self-starter with a solution-oriented mindset and strong attention to detail. Willingness to travel and work outside traditional office hours when needed. Bonus Points If You… Have experience in mobile marketing tours, DOT regulations, or asset logistics. Understand the rhythms of brand activations and live event execution. Have led teams across multiple states or time zones. Have a knack for simplifying chaos and turning stress into smiles. Why Join Lime Media? We’re more than a marketing agency—we’re a family of creatives, builders, and go-getters who believe in meaningful work, fast results, and having fun while doing it. With national campaigns, high-profile clients, and plenty of room to grow, your career at Lime Media will be anything but average. Our Hiring Process Application Review — We assess alignment with the role's qualifications and requirements. Job-Related Assessment (Required) — Candidates who move forward complete a video-based behavioral assessment and role-relevant questions. This step helps us make interviews sharper and more meaningful for everyone. Recruiter Screening — A phone or virtual conversation to explore experience, skills, and fit. Hiring Manager & Team Interviews — Meetings with the hiring manager and key stakeholders, virtually or in person. Final Steps — Top candidates may have additional conversations before an offer decision. We provide timely communication throughout and encourage questions at any stage. #J-18808-Ljbffr Lime Media