Senior Manager, Channel Marketing

Channel Marketing Manager

At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil, 'all, Loctite, Snuggle, and Schwarzkopf and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

Dare to learn new skills, advance in your career and make an impact at Henkel.

The Channel Marketing Manager is responsible for translating brand strategies into effective customer and channel activation plans that drive growth, market share, and customer engagement. This role serves as the key connection between the Brand Team and Customer-specific Sales Teams, ensuring marketing programs are tailored to the unique needs of each retail environment while maintaining brand consistency.

The role will be aligned to a specific channel segment (e.g., Home Center or Traditional Trade) to execute channel-specific marketing initiatives.

Key responsibilities are as follows:

• Support the development and execution of channel-specific marketing strategies aligned with brand and business objectives.
• Adapt national brand campaigns and initiatives for assigned channel customers.
• Identify channel-specific opportunities to enhance shopper engagement and customer growth.
• Partner with Sales teams to support customer presentations, promotional plans, and activation opportunities.
• Serve as a primary marketing contact for assigned channel teams.
• Collaborate with Brand Marketing to ensure consistency in messaging and execution.
• Work closely with Brand, Sales, Category Management, Creative Services, and external agencies to deliver activation plans.
• Gather customer insights and feedback to inform future marketing strategies.

Bachelor's degree in Marketing, Business, Communications, or related field.

5+ years of experience in marketing, customer marketing, shopper marketing, brand marketing, sales support, or related roles.

Strong project management and organizational skills.

Excellent written and verbal communication skills.

Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.

Ability to manage multiple projects simultaneously and meet deadlines.

Experience working with retail customers or consumer products.

Understanding of shopper marketing or customer activation principles.

Experience analyzing promotional performance and business results.

Health insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1

Work-life balance: paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program

Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement

Family support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships

Career growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $110,000.00 and $130,000.00. This range represents the good?faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate's skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws. Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.