Marketplace manager + live selling

Company Description

AIA Dist is an agile e-commerce and multi-channel distribution company experiencing rapid growth in live-stream commerce and digital retail. Based in Goshen, NY, we leverage modern marketplace partnerships and high-engagement social platforms to connect directly with consumers. In addition to our broader distribution network, we are incredibly proud of our private-label brands, specializing in high-quality plush toys, craft kits, and unique gifts. We thrive on fast execution, high-energy presentation, and data-driven optimization. Team members are encouraged to bring fresh ideas, adapt instantly to viral trends, and help drive our expanding digital footprint. Our work environment values reliability, accountability, and seamless collaboration across inventory, marketing, and broadcast operations.

Role Description

The Marketplace Manager + Lead Live Seller is a full-time hybrid position based in Goshen, NY, with flexibility for remote work. This high-impact role is the face and driver of our real-time social commerce engine across major live-streaming platforms (including TikTok Shop, Whatnot, Instagram, and Facebook). You will split your time between hosting high-converting live shopping broadcasts—acting as the primary brand ambassador for our private toy and gift lines—and managing the end-to-end marketplace operations that support our live drops.

Daily activities include planning and hosting live selling sessions, unboxing and demonstrating interactive toys and gifts, executing flash promotions, and driving viewer conversion in real time. Off-camera, you will manage product listings, inventory allocation for live drops, pricing strategies, and performance analytics across marketplaces to scale our revenue. You will collaborate closely with leadership and fulfillment teams to ensure stock accuracy, smooth order processing, and continuous optimization of our live-stream sales funnel.

Qualifications

Proven on-camera presence and comfort with live selling formats (TikTok Shop, Whatnot, Instagram Live, Facebook Live), including energetic product presentation, audience engagement, and real-time community building.

Enthusiasm for consumer products, specifically with a comfort level demonstrating toys, plushies, and gift items on camera to create excitement and drive impulse purchases.

Experience managing online marketplaces (Amazon, eBay, Walmart, or social shop integrations) with a focus on product listings, pricing, and rapid promotional setups for private-label goods.

Ability to track live-stream metrics (viewer retention, conversion rates, gross merchandise value) and marketplace analytics to optimize performance and product visibility.

High energy, adaptability, and quick thinking to handle live interactions, answer viewer questions on the fly, and create urgency during broadcasts.

Strong written and verbal communication skills for crafting compelling rundowns, chat moderation strategies, and internal team collaboration.

Ability to work in a hybrid environment, balancing on-site studio/inventory responsibilities in Goshen, NY with independent remote work.

Exceptional organization and attention to detail in coordinating rapid-fire inventory drops, flash sales, and multi-platform listings.

Familiarity with social media trends, short-form video content, and digital marketing strategies to drive traffic to live events.

Proficiency with standard office and e-commerce collaboration tools (spreadsheets, inventory dashboards, digital communication platforms).

• Legally authorized to work in the United States and willing to adhere to company policies and platform guidelines.