Marketing Manager

Marketing Manager Marketing Communications Growth, 50 Amica Way. Lincoln, RI 02865 Thank you for considering Amica as part of your career journey, where your future is our business . Job Overview This individual will play a key role in developing and executing product marketing strategies that drive acquisition, cross-sell, upsell, and retention across prospect and customer lifecycles. This manager will partner cross-functionally with Product Development, Marketing Data Science, Media, Digital, and Brand & Creative teams to identify high-value audience opportunities, translate product objectives into integrated, data-driven go-to-market plans, deliver personalized, high-impact customer experiences and create alignment on product positioning, audience strategy, and lifecycle engagement, ensuring marketing efforts drive measurable growth across key product lines. Responsibilities Partner with Product Development, SCS and additional business lines to align on roadmaps, priorities, and go-to-market strategy, cross sell and upsell strategy. Identify opportunities to increase customer lifetime value, retention, product penetration and growth. Partner with SCS and Marketing Data Science to define cross-sell and upsell triggers and audience strategies. Oversee the strategy, planning and execution of the Direct Mail program including budget management. Partner with Marketing Data Science to optimize process, effectiveness and efficiency of Direct Mail programs. Analyze performance and use data to determine shifts to achieve goals and effectiveness. Build and execute test plans including channel specific and cross channel tests. Provide new campaign ideation. Partner with Marketing Data Science on the use of marketing technology and data integrations to orchestrate and enable personalization, automation and measurement. Leverages AI to enhance program effectiveness and operational efficiency. Partner with Email Marketing Manager to ensure alignment and orchestration of Direct Mail, Email and SMS programs with audience, brand, product, media strategy and overall MarCommGro objectives. Plan and execute coordinated campaigns aligned with business goals and buyer-journey stages. Partner with Digital to inform and align customer experience across touchpoints. Partner with the Product Development team to develop product focused campaign strategy and execution. Partner with the SCS team to align on policyholder cross sell and upsell strategy. Evaluate vendors and emerging technologies to inform strategy, experimentation and optimization. Provide regular updates to stakeholders on strategic shifts, performance and progress. Communicate campaign highlights to stakeholders. The 37.5‑hour work week is scheduled from Monday through Friday, between the core hours of 8:00 AM and 5:00 PM. A hybrid schedule will be available once trained to work independently, with three days reporting to our Lincoln, RI office and two days working from home. This role does not currently offer employment visa sponsorship. Total Rewards Medical, dental, vision coverage, short- and long-term disability, and life insurance Paid Vacation – at least 13 vacation days in the first 12 months, amounts could be greater depending on the role. Vacation time accrues monthly. Holidays – 14 paid holidays observed Sick time – 6 days at hire, 6 additional days at 90 days of employment Generous 401(k) with company match and immediate vesting. Additional annual 3% non-elective employer contribution Annual Success Sharing Plan – paid to eligible employees if company meets or exceeds combined ratio, growth and/or service goals Generous leave programs, including paid parental bonding leave Student Loan Repayment and Tuition Reimbursement programs Generous fitness and wellness reimbursement Employee community involvement Strong relationships, lifelong friendships Opportunities for advancement in a successful and growing company Qualifications Bachelor’s degree and 10+ years of relevant marketing experience. Experience managing direct mail vendor partners including print facilities, USPS, etc. Experience in the development, execution and analysis of Direct Mail as part of cross‑channel marketing programs. Experience with related marketing technologies such as Salesforce Marketing Cloud, Marketo, Merkury, Adobe or others. Strong project management and communication skills. Experience in the development of product marketing campaign strategy and execution. Self‑motivated with a high degree of initiative and excellent follow‑up skills, along with strong analytical and problem‑solving skills. Ability to work collaboratively with agency partners, internal partners and internal stakeholders. Experience with the insurance industry preferred. Ability to manage, inspire and lead direct reports. Amica conducts background checks which includes a review of criminal, educational, employment and social media histories, and if the role involves use of a company vehicle, a motor vehicle or driving history report. The background check will not be initiated until after a conditional offer of employment is made and the candidate accepts the offer. Qualified applicants with arrest or conviction records will be considered for employment. The safety and security of our employees and our customers is a top priority. Employees may have access to employees’ and customers’ personal and financial information in order to perform their job duties. Candidates with a criminal history that imposes a direct or indirect threat to our employees’ or customers’ physical, mental or financial well‑being may result in the withdrawal of the conditional offer of employment. About Amica Amica Mutual Insurance Company is America’s oldest mutual insurer of automobiles. A direct national writer, Amica also offers home, marine and umbrella insurance. Amica Life Insurance Company, a wholly owned subsidiary, provides life insurance and retirement solutions. Amica was founded on the principles of creating peace of mind and building enduring relationships for and with our exceptionally loyal policyholders, a mission that thousands of employees in offices nationwide share and support. Equal Opportunity Policy All qualified applicants who are authorized to work in the United States will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, family status, ethnicity, age, national origin, ancestry, physical and/or mental disability, mental condition, military status, genetic information or any other class protected by law. The Age Discrimination in Employment Act prohibits discrimination on the basis of age with respect to individuals who are 40 years of age or older. Employees are subject to the provisions of the Workers’ Compensation Act. #J-18808-Ljbffr Amica Mutual Insurance Co