Strategic Finance Lead

Senior Finance Analyst

Counsel is looking for a Senior Finance Analyst to join our growing Finance & Strategy team. This is a high-visibility, high-impact individual contributor role where you will own financial planning, build the models that inform our most important strategic decisions, and partner cross-functionally to drive the business forward.

Reporting to the Controller, you will be the analytical engine behind our budgeting and forecasting cycles, develop unit economics that capture Counsel's multi-channel business, and roll up your sleeves on special projects that shape Counsel's future. This is an opportunity to build the finance function from the ground up at one of the most ambitious companies in digital health.

What You'll Do

Financial Planning & Analysis

• Lead the annual budget, rolling forecast, and monthly close variance analysis across the business
• Build and maintain the consolidated P&L, headcount model, and cash flow forecast; present results and risks to leadership
• Develop revenue models that capture Counsel's multi-channel dynamics
• Design and publish KPI dashboards tracking member acquisition, retention, visit volume, unit economics, and clinical utilization
• Partner with Sales, Clinical Ops, Product, and People to gather bottom-up assumptions and hold teams accountable to their plans

Financial Modeling

• Build integrated 3-statement financial models for scenario planning, fundraising support, and board presentations
• Develop unit-economics models CAC, LTV, payback period, and gross margin across DTC and B2B channels
• Create cohort and retention analyses to understand member lifetime behavior and inform pricing and packaging decisions
• Model state-expansion economics as Counsel adds new payor partnerships
• Build ROI and payback models for employer and health plan partners that support enterprise Sales conversations

Strategic Finance

• Prepare board decks, investor updates, and management presentations with clear narratives grounded in data
• Support fundraising diligence, organize financial data rooms, respond to investor questions, and develop projection packages
• Conduct market sizing, competitive benchmarking, and business case analysis for new products and verticals
• Analyze partnership, product, and geographic expansion opportunities. Build deal models, sensitivity analyses, and business cases
• Provide ad hoc analysis to the leadership team to answer the most critical strategic questions

Special Projects

• Lead finance workstreams on high-priority initiatives such as new market launches, product expansions, and enterprise contract structuring
• Build reporting infrastructure as Counsel scales data definitions, and automation
• Evaluate and implement financial planning tooling as the company grows
• Serve as the analytical partner to non-finance leaders, translating financial data into insights for Clinical Ops, Product, and Growth teams

What You'll Bring

• 5+ years in FP&A, investment banking, PE, or strategic finance
• Expert-level financial modeling (3-statement, unit economics, scenarios)
• Track record owning a full forecast cycle end-to-end
• A genuine comfort using AI tools as a core part of your workflow
• Demonstrated ability to influence decisions with financial analysis
• Exceptional written and verbal communication; comfort presenting to leadership

Bonus Points For

• Experience with subscription or recurring revenue business models
• Healthcare, digital health, or health-tech industry experience
• Startup experience at Series A to C stage

Role Location

Hybrid, Boston (Back Bay); New York Office (Flatiron)

What We Offer

• Impact : Be at the forefront and contribute to groundbreaking, AI-driven healthcare experiences, directly interface with execs at the world's leading tech & healthcare orgs
• Growth : Significant opportunities for broad ownership and professional development within our rapidly scaling startup
• Compensation : Competitive salary + equity
• Benefits : Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave

Recruitment Fraud Notice. Counsel Health only communicates with candidates using official @ counselhealth.com email addresses. We will never ask for payment or financial information during the interview process. If you receive suspicious outreach claiming to be from Counsel Health, please contact us at View email address on click.appcast.io.

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