Valuation Coordinator

Say hello to Hagerty

Hagerty is a company built by drivers for drivers. We put our members at the center of everything we do and are dedicated to making it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love. We're proud to be the world's largest insurer of collectible and enthusiast vehicles and are home to the Hagerty Drivers Club, the world's largest car club. Our Marketplace business presents live and digital sales across the U.S. and Europe, we host a number of driving events and concours, and our award-winning automotive journalists produce the most popular car magazine globally, alongside internationally awarded videos. We're committed to Never Stop Driving.

Ready to get in the driver's seat? Join us!


As a Valuation Coordinator for Hagerty Marketplace, you evaluate incoming vehicle submissions, research market values, set auction reserves, and communicate recommendations to sellers. Every vehicle that reaches the platform passes through your evaluation first. Your work directly determines acceptance rates, reserve accuracy, and the quality of inventory offered to buyers. This role requires deep knowledge of the collector vehicle market, confident judgment on vehicle values, and the ability to negotiate with sellers to align on pricing that supports successful auction outcomes.

What you'll do

• Review new vehicle submissions daily in Contentful; flag obvious accepts or declines during intake, then transfer submission data (year, make, model, VIN, reserve request, estimated value, state) into the Auction Management tracker; standardize vehicle names and trim designations as needed.
• Check title status during intake; flag titles not in the seller's name before proceeding. Common situations include estate sales, open titles, and undisclosed liens.
• Research market values using Classic.com (primary), the Hagerty Valuation Tool for directional context, KBB for post-2010 vehicles, and Bring a Trailer for niche configurations. Identify 2-3 comparable sold listings per vehicle.
• Set the recommended reserve at or just below the low end of the expected sale range. The reserve floor is $8,000. Recommend no-reserve for lower-value vehicles or when condition makes a reserve risky. For modified vehicles, assess whether modifications add or subtract from value and whether the buyer pool supports a reserve.
• Decline vehicles that do not meet platform standards due to condition, title issues, or market fit.
• Send valuation recommendation emails to sellers via Salesforce using team-aligned templates. Personalize every communication: use the seller's first name, reference the specific vehicle, and add relevant context.
• Negotiate reserve amounts with sellers who counter the initial recommendation. Use comparable sales and rerun examples to support positioning. Follow the defined follow-up cadence: one follow-up at approximately two business days, a final follow-up at approximately two weeks.
• Once a seller accepts terms, send the acceptance email with document upload instructions (title, ID, Terms and Conditions). Update Contentful with the agreed reserve, lot status, and document request triggers. Reassign the Salesforce case to the Coordinator team queue. Post acceptance to the team Slack channel with lot details for the downstream team.
• Maintain complete records in the Auction Management tracker for every submission. Every row requires both a status and an action entry before moving on.
• Escalate borderline or high-value vehicles to the Sr. Ops Manager before finalizing a recommendation.
• For Professional Seller lots, your role is limited to HOA number assignment and Auction Management entry. The Business Development Lead aligns reserves directly with dealers on these lots.
• Communicate proactively with team members via Slack. Participate in team meetings, calibration sessions, and process improvement discussions.

This might describe you

• Exceptional knowledge of collector vehicles, auction dynamics, and market values across vintage, modern classic, and modified vehicle categories.
• Demonstrated experience using Classic.com, Hagerty Valuation Tool, Bring a Trailer, KBB, or equivalent platforms for valuation research.
• Superior written communication skills. Comfortable delivering honest market data to sellers who may be emotionally attached to their vehicles.
• Strong analytical skills with the ability to interpret comparable sales data and apply consistent judgment across a high-volume daily queue.
• Proficiency with CRM platforms (Salesforce preferred), spreadsheet tools, and content management systems.
• Ability to work independently and maintain consistent output in a fully remote environment.
• Strong experience in automotive appraisal, vehicle valuation, collector car sales, digital auction curation, or collector car insurance.
• Experience with vehicle identification tools, title documentation, and provenance research.
• Prior experience in a customer-facing role involving negotiation.
• Bachelor's degree or equivalent experience.

Other things to note

• This position is open to U.S. remote work. However, team members who reside within 20 miles of the Traverse City headquarters will follow a hybrid schedule, working from the office three days per week.
• Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable. For SOX compliant roles, responsible for designing, executing, and documenting internal controls where they have been identified as owners to prevent errors in financial reporting, processes, and business operations. Including attestation to the completeness, accuracy, and compliance of all financial reporting data, where applicable.

If you reside in the following jurisdictions: Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, or Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Washington, British Columbia, Canada please email View email address on click.appcast.io for compensation, comprehensive benefits and the perks that set us apart.


At Hagerty, we share the road. We are an inclusive automotive community where all are welcomed, valued and belong regardless of race, gender, age, or car preference. We are united by our shared passion for driving, our commitment to preserve car culture for future generations and our desire to make a positive impact in the world.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!