Marketing Manager

Schulte Hospitality Group is seeking a dynamic, service-oriented Marketing Manager to join our team! SHG is an organization whose success is rooted in its service culture. Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do. We are passionate hoteliers eager to add like-minded people to our rapidly growing team! What's in it for you? When you join SHG you'll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! SHG provides a rewarding, fun and flexible work environment, exciting perks, an atmosphere designed to encourage and promote career growth within the company and a robust benefit package including, but not limited to: Work Today, Get Paid today, with Daily Pay! Free Telemedicine and Virtual Mental Health care access for All Associates starting day one! Multiple Health Insurance and Life Insurance options 401k Plan + Company Match Paid Time Off Holiday Pay Pet Insurance Employee Assistance Program Schulte Savings Marketplace Discounts on event tickets, electronics, gym memberships + more! Our Company: Schulte Hospitality Group is a division of Schulte Companies, a leading third-party management company with deep, multi-generational experience in all facets of the hospitality industry. We are a diverse team of innovative hoteliers and restauranteurs operating more than 200 locations across 38 states and 3 countries. Our portfolio includes a wide array of reputable brands like Marriott, Hilton, IHG and Hyatt as well as many unique, independent, boutique and lifestyle properties and restaurants. OVERVIEW A luxury lifestyle hotel located on the downtown Tampa Riverwalk is seeking a dynamic, strategic, and creative Marketing Manager to support the launch, repositioning, and ongoing marketing of one of Tampa’s most anticipated hospitality destinations. The hotel is undergoing a transformative renovation and rebranding that will introduce a highly curated lifestyle experience anchored by world-class restaurant, nightlife, and social venues. This on-property role will lead day-to-day marketing execution for the hotel, restaurants, bars, nightlife programming, events, and experiential activations while helping establish the property as a defining social and hospitality destination in Tampa. Reporting to the General Manager with dotted line reporting into the Corporate Director of Marketing, the Marketing Manager will support integrated marketing initiatives across paid, owned, earned, and experiential channels while partnering closely with hotel leadership, restaurant operators, agency partners, commercial teams, and ownership to drive awareness, engagement, and revenue performance. JOB DUTIES AND RESPONSIBILITIES Execute integrated marketing strategies that drive awareness, positioning, and revenue for the hotel and its restaurant, bar, nightlife, and experiential offerings. Support the launch and repositioning strategy as the hotel undergoes renovation and brand transformation into Curio Collection by Hilton. Manage and optimize digital marketing campaigns, paid media initiatives, and promotional activations to support transient, group, restaurant, nightlife, and local business objectives. Oversee email marketing and CRM initiatives designed to drive guest engagement, loyalty, and repeat visitation across hotel and F&B experiences. Coordinate visual storytelling efforts including photography, videography, social content, and creative asset development to reinforce the hotel’s luxury lifestyle positioning. Partner with PR, influencer, and social media teams to execute earned media campaigns, media hosting, influencer collaborations, and local buzz-building initiatives. Support programming, partnerships, and experiential activations that establish the hotel as a vibrant social hub within downtown Tampa and the Riverwalk district. Monitor campaign performance, analyze marketing data, and provide actionable insights to optimize strategy, spend, and commercial outcomes. Collaborate closely with hotel leadership, restaurant and nightlife operators, revenue management, sales teams, and agency partners to ensure cohesive execution across all channels. Maintain strong awareness of Tampa market trends, competitive activity, cultural moments, and emerging lifestyle hospitality trends. EDUCATION AND EXPERIENCE Bachelor’s degree in marketing, communications, hospitality, or related field. Minimum 5 years of marketing experience, preferably within lifestyle, luxury, independent, or soft-branded hospitality environments. Experience supporting restaurant, nightlife, entertainment, or experiential brands strongly preferred. Proven experience in digital marketing, branding, content development, social media, public relations, and campaign execution. Strong understanding of hospitality marketing technology platforms, CRM systems, and performance analytics. Exceptional communication, project management, and stakeholder collaboration skills. Entrepreneurial mindset with the ability to thrive in a fast-paced, highly collaborative environment. Strong creative instincts balanced with data-driven decision-making capabilities. Ability to work flexible hours in support of events, activations, media visits, and hotel programming as needed. WHAT WE'RE LOOKING FOR A creative marketer who understands how to build excitement and cultural relevance around a lifestyle hospitality brand. A hospitality storyteller who can bring the hotel experience to life across digital, social, PR, and on-property touchpoints. A highly collaborative team player who enjoys working closely with hotel operations, F&B, nightlife, and commercial leaders. A self-starter who thrives in an entrepreneurial environment and is energized by helping launch and shape a transformative hotel experience. A culturally connected marketer with a strong pulse on luxury travel, food & beverage, nightlife, and experiential trends. JOIN US This is a unique opportunity to help shape and launch one of Tampa’s most exciting lifestyle hospitality destinations. The property will redefine the downtown Riverwalk experience through elevated design, exceptional dining and nightlife, and immersive guest experiences. If you are passionate about hospitality, culture, storytelling, and creating buzz-worthy experiences, we’d love to hear from you. *The hiring process may consist of a phone interview, manager(s) interview, drug screen, background check, reference checks, and potential employment assessment. This job description is only intended to provide a general description of the benefits and compensation applicable to this position. Paid Time Off (PTO) is available for eligible associates in accordance with the Company's Paid Time Off policy. Specific compensation and benefit details will be discussed during the interview process. Schulte Hospitality Group is an Equal Opportunity Employer. #J-18808-Ljbffr