Marketing Analytics Manager
Virtual Vocations Inc
Leading marketing measurement and analytics initiatives, the full-time Manager, Global Brand Marketing Analytics will develop insights to enhance brand strategy and performance in a hybrid work environment. Key responsibilities Own and enhance the marketing data insights ecosystem, including brand efficiency monitoring and campaign performance analysis Lead the management of a brand impact tracking portal, connecting marketing activities to brand health and business outcomes Collaborate with cross-functional teams to embed marketing performance data into enterprise-wide planning and decision-making Required qualifications Bachelor's degree in marketing, business, statistics, data science, or a related field, or equivalent experience At least 5+ years of experience in marketing analytics, preferably in a consumer brand or retail environment Proven expertise with AI-enabled analytics tools and proficiency in visualization tools such as Tableau or Power BI Deep experience with brand tracking, media measurement, and campaign analytics Strong ability to translate complex data into actionable insights for senior leadership
Vacancy posted 1 day ago
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