Head of Marketing Analytics

ExperiencedJob Location: FL - SEU Downtown Lakeland - Lakeland, FL 33815Position Type: Full TimeEducation Level: Bachelor's DegreeTravel Percentage: NoneJob Shift: DayJob Category: Marketing

JOB SUMMARY The Lead Acquisition & Marketing Analytics Manager is responsible for analyzing, optimizing, and reporting on all lead generation sources across SEU Creative’s marketing ecosystem. This role partners closely with the Digital Strategist and CRM Manager to evaluate performance across paid media platforms (Meta, Google, OTT, programmatic display), list providers, and owned channels. This position owns marketing attribution integrity through UTM governance and delivers actionable insights to improve lead quality, conversion rates, and ROI.

ORGANIZATIONAL RELATIONSHIPS Reports to: Director of Digital Marketing

Analyze performance of all lead sources including paid media, list providers, OTT, programmatic, and email campaigns

Partner with Digital Strategist to optimize campaign performance

Collaborate with CRM Manager on lead tracking and attribution

Build dashboards and reports on performance and ROI regarding all paid sources

Evaluate lead quality and conversion rates

Support vendor and platform performance analysis

LOCATION Lakeland Downtown Offices

Bachelor's degree in Marketing, Data Analytics, Business Analytics, or related field

Master's in Marketing Analytics, Data Science, MBA

1-3 years in marketing analytics or digital marketing

Marketing attribution knowledge

Data visualization tools

Google Analytics (GA4)

Preferred: CRM experience (Salesforce, HubSpot, Slate)

SQL or data querying

Marketing automation tools

Office Environment: Ability to work primarily in an office setting, which involves sitting for extended periods.

Computer Use: Proficiency in using computers for various tasks, which requires hand-eye coordination and manual dexterity for typing and handling office equipment.

Capability to move around the office and campus as needed for meetings and events.

Occasionally lift and carry items such as files, documents, or small office equipment weighing up to 20 pounds.

Visual Requirements: Ability to read and interpret data on computer screens and printed documents.

Adequate hearing to participate in conversations and phone calls, and clear speaking ability for effective communication.

Travel: None

Schedule: Monday to Friday, 9-5pm with occasional evenings/weekends as needed

TRAINING Element451, Google Ads, Meta Ads

Cybersecurity

Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management.

Work-related injuries must be immediately reported to Security and Human Resources. When life or limb are at risk, please dial 911. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources within 24 hours of the incident.

SCREENING All full-time positions at SEU are deemed security-sensitive and require background checks. Employees required to drive their own personal vehicle, a rental car or an SEU vehicle in performance of their duties must pass an MVR records check and meet the requirements of the University’s insurance carrier in order to meet the requirements of the position.

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Southeastern University is committed to equal opportunity in employment and education and does not discriminate on the basis of race, color, sex (including pregnancy), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. The equal opportunity policy will apply in University programs and activities, and all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms, conditions and privileges of employment. All employees of southeastern University, by continued employment, agree to abide by the policies contained in the Employee Handbook and in the SEU Mission, Vision, Statement of Faith and Community Covenant.

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