Marketing Data Analyst

Role : Marketing Data Analyst
Location : Bellevue, WA (Onsite)
Fulltime


Must Have Technical/Functional Skills:

• Digital Marketing; MSBI; Database Administration (DBMS); Cosmos; Digital: Big Data Platforms
• Hands-on co-ordination and execution of digital marketing programs with experience in email and mobile app channels.
• This includes ownership of segmentation for various marketing programs including validation and testing.
• Collaborate with the operations team ensuring requirements are accurate and delivered on time.
• Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.
• Track ongoing progress of projects and deliver timely updates to clients.
• Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively
• Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.
• Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing
• Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.
• Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation
• Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly

• 6+ years of digital marketing campaign management, ability to multitask effectively, and work cross-functionally
• 2+ years of working with Salesforce Marketing Cloud, Adobe Campaign Standard, or Braze.
• Experience working with one of the following: SQL, Cosmos DB, Oracle.
• Proficient in collaborating with a globally dispersed team spanning diverse geographic regions and time zones.
• Experience working with audience criteria and execution of list deployment.
• Experience supporting email marketing and mobile (in-app and push) channels
• Ability to thrive in a fast-paced, fluid environment
• Intermediate MS Excel
• Ability to multi-task and manage stakeholders within a dynamic business environment
• Extremely detail-oriented approach with focus on data quality
• Extensive understanding of digital marketing business practices
• Knowledge of end-to-end campaign management processes
• Excellent technical & analytical skills with strong business acumen
• Previous experience working with Microsoft will be an added advantage
• Passion to drive improvement in the overall customer experience
• Experience working across multiple agencies/stakeholders and teams
• Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.