VP Marketing

Vice President, Growth Marketing

About the Company

Innovative provider of leave management software

Industry
Internet

Type
Privately Held, Private Equity-backed

Founded
2013

Employees
51-200

Categories

• Information Technology & Services
• Technology

Specialties

• fmla management
• absence consulting
• absence management
• disability management
• pwfa management
• ada management
• leave management
• accommodations management
• and leave compliance

About the Role

The Company is seeking a Vice President, Growth Marketing to spearhead its growth engine with a bold, data-driven approach. The successful candidate will be responsible for owning and executing the demand generation strategy to meet pipeline and ARR targets. This role involves leading a multi-disciplinary marketing organization, including demand generation, events, customer marketing, digital, partner marketing, and marketing operations. The VP will also be a key partner in driving customer marketing strategy, elevating market presence, and thought leadership through various marketing channels. A strong focus on innovation, experimentation, and continuous improvement is essential, as is the ability to foster a culture that embraces these values. Candidates for the VP, Growth Marketing position at the company should have a Bachelor's degree in a relevant field, with a Master's degree or MBA being a plus. A minimum of 15 years' of progressive B2B SaaS or enterprise technology marketing experience is required, with at least 7 years' in a leadership role. The ideal candidate will have a proven track record in building scalable growth engines and be adept at managing significant marketing budgets. Deep expertise in the growth marketing mix and strong financial acumen are essential. The role demands an executive with exceptional communication, presentation skills, and a visionary, data-driven approach that can build trust at the C-suite level. Experience in high-growth SaaS environments and with marketing technology, including marketing automation, CRM, ABM tools, and advanced analytics, is also necessary.

Hiring Manager Title
CMO

Functions

• Marketing