Market Research Consultant

To support the development of an Adaptive Learning App for Sub-Saharan Africa, a remote Market Research Consultant will conduct a comprehensive market validation and feasibility study, focusing on user segments, delivery models, and commercial approaches to inform product strategy and go-to-market planning. Key responsibilities Conduct research on home-based and school-based ecosystems to identify viable pathways for launching and scaling the Adaptive Learning App Evaluate user engagement with digital learning, including caregiver aspirations and technology access, across key markets like Kenya, Nigeria, South Africa, and Ghana Deliver a final market research report with strategic recommendations, market sizing estimates, and insights on product-market fit and business models Required qualifications Strong experience in market research within education, digital products, or EdTech ecosystems, particularly in Sub-Saharan Africa Proven ability to conduct qualitative and quantitative research with caregivers, children, and educational institutions Analytical skills to assess business models, pricing strategies, and technology adoption Familiarity with adaptive learning systems and early childhood education Experience in low-connectivity digital environments is advantageous