Market Research Analyst

Role Description

The Market Research Analyst is a seasoned subject matter expert, responsible for playing a pivotal role in conducting market research, analyzing industry trends, and uncovering insights that inform decision-making processes. The Market Research Analyst contributes to shaping marketing initiatives, product/services development, and overall market positioning.

• Collaborates with cross-functional teams to define research objectives, target audiences, and research methodologies.
• Gathers data from primary and secondary sources, including surveys, industry reports, databases, and online sources.
• Assists in identifying and defining target markets, customer segments, and positioning strategies.
• Collects data on consumers, competitors, and marketplace and consolidates information into actionable items, reports, and presentations.
• Creates clear and concise reports, presentations, and visualizations that communicate research findings to internal stakeholders.
• Understands business objectives and designs surveys to discover prospective consumer preferences.
• Analyses quantitative and qualitative data to extract meaningful insights and trends.
• Performs valid and reliable market research SWOT analysis.
• Uses online market research and catalogs findings to databases.
• Provides competitive analysis on various companies’ market offerings, identifies market trends, pricing/business models, sales, and methods of operation.
• Evaluates program methodology and key data to ensure that data on the releases are accurate and the angle of the release is correct.
• Contributes to improving research methodologies, data collection processes, and analysis techniques.
• Remains fully informed on market trends, other parties' research, and implements best practices.
• Identifies emerging industry trends, market opportunities, and potential challenges to inform business strategies.
• Performs any other related task as required.

Qualifications

• Strong analytical skills with the ability to collect, analyze, and interpret complex data.
• Seasoned proficiency in using statistical analysis tools, data visualization software, and Microsoft Office suite.
• Seasoned familiarity with research methodologies, survey design, and data collection techniques.
• Excellent communication skills, both written and verbal, to present findings effectively.
• Detail-oriented mindset with a commitment to accuracy and data integrity.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Familiarity with the IT services industry or related technology field is a plus.
• Strong problem-solving skills to analyze data and draw actionable conclusions.
• Team player with a collaborative mindset and the ability to work with cross-functional teams.
• Seasoned proficiency in using market research and analysis tools is preferred.
• Knowledge of market trends, competitive landscape, and customer behavior is a plus.

Requirements

• Bachelor’s degree or equivalent in Statistics, Marketing, or related field.
• Seasoned demonstrated experience in market research, data analysis, or related roles.
• Seasoned demonstrated Market Research Analysis experience.
• Seasoned experience gained in a global IT services organization.

Workplace Type

• Remote Working