Event Manager

Integrated Marketing Manager Suralink Inc Salt Lake City, UT Full-time Información del empleo Tipo de empleo: Full-time Descripción completa del empleo Suralink® is a fast-growing Software as a Service (SaaS) technology company looking for exceptional professionals to join our team. Our award-winning company has been recognized for growth, innovation, and culture, and over 500,000 companies around the world have used our software. Our platform was built for accountants, auditors, security professionals, investors, and other professional service firms, providing a secure, straightforward way to request, receive, track, and manage their documents at scale. If you’re looking for a promising company where you can genuinely make your mark, we’d love to talk to you. Who we are looking for: We're hiring an Integrated Marketing Manager to orchestrate the field programs, events, webinars, content, social, and community efforts that put us in front of the right buyers. Reporting to the Director of Performance Marketing, you will design and execute multi-channel campaigns that generate pipeline across our SMB through Enterprise segments. This is a hands‑on, execution‑focused role for a marketer who loves running great programs end‑to‑end, can move fast across multiple workstreams, and knows how to turn events and content into measurable pipeline. You'll partner closely with our Demand Generation Manager, Product Marketing team, RevOps, and Sales to run integrated plays that work. Key Responsibilities Events and Experiences Plan and execute our industry event presence — trade shows, conferences, and sponsorships — from strategy through on‑site execution and post‑event follow‑up. Own the field event program: regional dinners, customer roundtables, partner events, and executive engagements. Manage the full event lifecycle, including vendor selection and management, booth design, pre‑ and post‑event outreach, swag, logistics, and lead capture. Drive ABM execution across events: ensure target accounts are invited, engaged on‑site, and handed off to sales with a clear follow‑up plan. Webinars Coordinate the webinar program end‑to‑end: platform management, promotion, live production, and follow‑up. Partner with Product Marketing and Alliance partners to deliver co‑marketing and thought leadership webinars that convert. Content and SEO Produce SEO‑optimized blog content using AI tools against keyword briefs supplied by the SEO agency. Edit, fact‑check, and publish on a consistent editorial cadence; maintain on‑page SEO hygiene in partnership with the agency. Organic Social Own organic social strategy on LinkedIn: editorial calendar, content production, and community engagement. Build an employee advocacy motion that amplifies events, webinars, content, and product launches. Customer Reviews and Advocacy Run customer review campaigns on G2, Capterra, and other key platforms to grow review volume and category standing. Partner with Customer Success and Product Marketing to identify advocates, gather stories, and feed the advocacy pipeline. Marketing Automation and Campaign Execution Build and execute campaigns in HubSpot — including segmentation, nurture workflows, event follow‑ups, and webinar journeys — in partnership with RevOps, who owns platform administration and data operations. Maintain clean campaign attribution so pipeline contribution is measurable by program. What Success Looks Like Event‑sourced and event‑influenced pipeline meets or exceeds quarterly targets. Webinar program delivers consistent MQL volume with strong attendance, conversion, and sales acceptance. Blog traffic, engagement, and organic keyword coverage grow quarter over quarter. Target account engagement measurably lifts at and around events. Customer review volume and average rating on G2 and Capterra improve. Organic social audience and engagement grow consistently. Experience and Professional Qualifications 4-6 years of B2B marketing experience, ideally in SaaS. Hands‑on experience running industry and field events from strategy through flawless execution. Proven track record of running webinar programs that generate pipeline, not just registrations. Strong writing and editorial judgment; comfortable using AI tools to produce brand‑aligned content from a brief. Working knowledge of HubSpot (or a similar marketing automation platform) and ABM principles. Experience partnering with sales on account‑based programs and with agencies on SEO and paid search. Detail‑obsessed program manager who can run multiple workstreams in parallel without dropping the ball. Comfort with data and reporting — you know whether your programs are working and can make the case with numbers. Additional Preferred Qualifications Experience marketing to the accounting, audit, or professional services industry. Experience with ABM platforms (e.g., 6sense, Demandbase, RollWorks). Established LinkedIn content chops or a demonstrated organic social playbook. Prior customer advocacy or review program experience. At Suralink, our values guide everything we do: Customer Obsessed: We seek to understand those we serve deeply and are committed to serving them better than anyone else. Passionately Motivated: We care about what we do, which drives us to work hard, show grit, and go above and beyond to achieve great outcomes. Constantly Improving: We are eager to learn and grow. Challenges are opportunities to innovate and enhance our solutions. Team Focused: We know that our success is built together. We support one another and celebrate team achievements. Highly Reliable: We demonstrate good judgment, honor our commitments, and are accountable for our results. Why Suralink? Remote‑friendly policy Medical/vision/dental insurance Flexible PTO policy and ten paid holidays Parental leave Professional development allowance Community involvement Suralink is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. #J-18808-Ljbffr