Local Service Ads Specialist

Role Description

We’re seeking a customer-centric Local Service Ads (LSA) Specialist to join our team. While familiarity with SEO is a plus, your core expertise should lie in managing Google Local Service Ads (LSAs) and analyzing performance. You’ll set up and optimize LSA campaigns, troubleshoot discrepancies between Google Business Profiles (GBP) and LSA data, and ensure clients meet Google’s requirements. Above all, you’ll build strong client relationships while driving measurable results.

Impact You’ll Have

• Optimize LSA Campaigns: Set up, manage, and refine Google Local Service Ads accounts across industries to improve ad rankings, budget efficiency, and lead quality.
• Troubleshoot Verification Hurdles: Diagnose and resolve issues preventing clients from passing Google’s LSA verification (e.g., business documentation mismatches, background check delays, or insurance compliance gaps). Guide clients through corrective steps.
• Campaign Performance Audits: Regularly assess LSA campaigns to identify trends (e.g., underperforming geographies, poor ad relevance). Collaborate with client-facing teams to recommend tweaks such as:
  • Adjusting bid strategies or budget allocation.
  • Refining service categories or keywords.
  • Updating business descriptions to align with GBP and client offerings.
• Bridge GBP & LSA Gaps: Identify and resolve inconsistencies between Google Business Profiles and LSA content that hinder performance.
• Client Compliance: Ensure clients meet Google’s eligibility criteria (e.g., business verification, licensing, insurance).

Qualifications

• Proven experience troubleshooting Google LSA verification failures and guiding clients to resolution.
• Ability to analyze call recordings and lead quality to refine targeting and improve ROI.
• Proficiency in translating campaign data into actionable client recommendations (e.g., budget shifts, keyword adjustments).
• Strong grasp of local search dynamics and how GBP impacts LSA performance.
• Proficiency in Google Ads, Analytics, and My Business.

Soft Skills

• Collaborative mindset to partner with client-facing teams on strategy improvements.
• Critical eye for identifying mismatches between client services and lead quality.

Benefits

• Competitive Compensation: Salary tailored to experience.
• Remote Flexibility: Remote Work (schedule: Mon–Fri, 8am–5pm CT).
• Generous PTO: 15 days off + 8 holidays.
• Startup Energy: A fast-paced, idea-driven culture where your work directly shapes our growth.
• Meaningful Impact: See real businesses thrive because of your expertise.