Regional Sales Manager (REMOTE)

Regional Sales Manager

Seremoni is seeking a Regional Sales Manager to own the regional P&L for specialty foodservice and broadline distributor relationships within an assigned region. The Regional Sales Manager owns each distributor relationship directly, sets regional strategy grounded in market insight and sales data, and is accountable for regional revenue, margin, and distribution targets, reporting to the Senior Sales Director.

PRIMARY RESPONSIBILITIES

• Strategic Leadership & Market Insights
• Set regional sales strategy and priorities based on market data and competitive analysis, for review and approval by the Senior Sales Director
• Prepare data-driven sales forecasts and budgets for the region
• Monitor weekly and monthly sales, margin, and market trend data to identify risks and opportunities, and address underperforming distributor relationships early
• Distributor & Broadline Account Management
• Build and maintain relationships with specialty foodservice distributors and broadliners
• Negotiate contracts, pricing, and terms of sale tailored to each distributor's business
• Resolve distributor inquiries, concerns, and feedback promptly
• Own performance scorecards for each distributor relationship, using data to hold partners accountable
• Market Expansion
• Identify and pursue new distributor relationships within the region, prioritized using market data
• Represent Seremoni at trade shows and on direct headquarters-level sales calls with distributor buyers
• Expand Seremoni's distribution footprint and market reach through existing and new distributor partners
• Prioritize markets where Seremoni's quality and traceability story commands a premium
• Go-to-Market & Product Support
• Educate distributor sales teams on Seremoni's product features, quality story, and best practices for foodservice applications
• Partner with Marketing on regional promotional activities and sales campaigns aimed at distributor partners
• Work with Operations and QA to resolve regional service, quality, or fulfillment issues
• Communicate new product introductions to distributor partners
• Regional P&L & Sales Operations
• Own the full regional P&L -- revenue, margin, and trade spend -- across all distributor accounts and products
• Track regional revenue, distribution, and margin performance against plan
• Maintain CRM and distributor portal data to support accurate, data-driven decisions

REQUIREMENTS

• Education & Experience
• Bachelor's degree in Business Administration, Sales, Marketing, or a related field preferred; equivalent experience considered
• 5-7+ years of experience in sales management within foodservice and retail distribution, with direct experience managing distributor and broadliner relationships
• Proven track record of achieving sales targets and driving business growth through distributor partners
• Experience in seafood or perishable protein sales strongly preferred
• Knowledge & Skills
• Strong market analysis skills; able to translate distributor, competitor, and category data into regional strategy
• Data-driven decision-maker; comfortable owning a P&L and using sales and market data to guide it
• Proactive and self-directed, anticipating distributor and market needs
• Strong leadership presence; able to set direction and hold distributor partners accountable
• Highly organized; able to manage a complex, multi-account territory and a demanding travel schedule
• Strong knowledge of foodservice distribution market dynamics, including how specialty and broadline distributors operate and buy
• In-depth knowledge of seafood products - sourcing, quality, preparation methods, and sustainability practices - preferred but not essential
• Excellent communication and negotiation skills
• Proficiency with CRM tools and online distributor portals
• Comfort operating with real supply constraints (allocation, seasonality, perishability) and communicating trade-offs to distributor partners
• Willingness to travel frequently within the region