Brand Activation Manager

Summary Market Manager The Market Manager position is a fast‑paced role responsible for staffing, training, and motivating part‑time Adult Beverage Brand Ambassadors to drive execution through one‑to‑one consumer engagement occasions for an assigned market. The position involves final interviewing and hiring of the BA team, managing all aspects of training and development, ensuring completion of all reports and deliverables, and overall performance to program goals and metrics. Focus is on building client relationships and driving measurable activation results through outstanding activation execution. Job Will Remain Open Until Filled Responsibilities Essential Job Duties and Responsibilities Team Management Manages all aspects of the Brand Ambassador team including recruitment, training, weekly event execution, and reporting. Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events. Regularly travels in market for BA development, activation audits, and performance reviews. Overall performance management of Brand Ambassadors, providing direction, guidance, and support. Develops employees for career advancement and succession planning. Field Operations Management Builds professional and value‑oriented relationships with key wholesaler/client field management teams. Uses reports and presentations to highlight success and/or improvement areas relative to program execution, including performance vs. objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges. Collaborates with support and agency operations teams on report development, event execution, financial control, and coverage model execution/revisions. Conducts weekly conference calls with DM to communicate program updates and strategic priorities. Manages budget for assigned geographic area to maximize revenue and profit, lowering workers’ compensation claims by enforcing a safe work environment. Client Relationship Drives professional and value‑oriented relationships with key wholesaler/client field management teams to maintain consistency and a highly visible presence in designated accounts. Teamwork/Dynamics Works collaboratively with support and agency operations teams on report development, event execution, financial control, and coverage model execution/revisions. Provides efficient tactical support on BA processes, day‑to‑day business needs, and administrative support. Communicates daily/weekly with BAs through WhatsApp and conducts weekly conference calls with the local team to communicate program updates and strategic priorities. Supervisory Responsibilities Direct Reports – hires, retains, trains, coaches, guides, directs, and develops direct reports using company‑wide processes, tools, and resources. Indirect Reports – may delegate work of others and provide guidance, direction, and mentoring to indirect reports. Travel and Driving Requirements – Travel up to 50% of the time; driving is essential. Qualifications Education Level – Bachelor’s Degree (field of study/area of experience) and 2-4 years of experience. Experience in the alcohol or beverage industry preferred. Experience working in an agency, retail, CPG, or CE environment. Team player; works collaboratively with others. Able to work in a fast‑paced, results‑driven environment; nimble in ambiguity; open to change; embraces innovative ideas. Able to communicate effectively through various methods while appropriately tailoring the message to the audience; able to work independently while managing multiple tasks and deadlines. Proven success in the execution and evaluation of sampling programs. Experience with recruiting, interviewing, and training Brand Ambassadors. Experience in creating weekly schedules with specific parameters for execution. Experience with approving team events, recaps, and payroll systems. Travel Travel and driving are essential duties of this role; up to 50% travel required. Environmental & Physical Requirements Office/Sedentary: The incumbent must be able to perform the essential functions of the job. Work is primarily performed in an office environment. Requires the ability to sit for extended periods of time (66%+ each day), hear telephone calls, enter data on a computer, and lift up to 10 lbs. Important Information The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified. The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law. #J-18808-Ljbffr