Vice President of Marketing

Vice President of Marketing

About the Company

Rapidly growing consumer health and wellness company focused on innovative, health-conscious products.

Industry
Consumer Goods

Type
Privately Held

About the Role

The Company is seeking a VP of Marketing to join its executive team and lead the brand strategy and promotional efforts. This high-impact role involves spearheading all marketing, communications, and brand-building initiatives, with a focus on shaping public perception and long-term growth strategy. The successful candidate will be responsible for establishing a cohesive marketing vision that aligns with the company's strategic goals, developing and executing multi-channel brand strategies, and overseeing all internal and external marketing activities. Key responsibilities also include leading the creation of promotional tools and campaigns, guiding market research, and ensuring the optimization of marketing budgets and resources. Applicants for the VP of Marketing position at the company should have a Bachelor’s degree in marketing, business, or a related field, with an MBA preferred. A minimum of 5 years' of senior-level marketing leadership experience, particularly in CPG, consumer health, or wellness-related industries, is required. The role demands a proven track record in building brand strategies that drive growth across retail and digital platforms, as well as deep knowledge of consumer behavior, competitive positioning, and digital marketing tools. Strong leadership, people development, and communication skills are essential, along with experience in product development, promotional campaigns, and navigating compliance within regulated consumer sectors. The ideal candidate will be a mission-driven leader with a passion for health and wellness, capable of mentoring a high-performing marketing team and managing external agency relationships.

Hiring Manager Title
CEO

Functions

• Marketing