Regional Sales Manager

Regional Sales Manager - LED Displays

Title: Regional Sales Manager - Texas

Location: Hybrid - Houston, TX (open to other TX metros)

Compensation: Base $90K-$100K (OTE: $170K)

We are a manufacturer of industry-leading LED signs, digital billboards, and video displays trusted by stadiums, businesses, schools, churches, and OOH operators. Position Overview: We are seeking a results-driven Regional Sales Manager to lead and grow our sales pipeline across a multi-state region. The role focuses on developing strategic customer relationships, driving revenue for signage in the sports market, and managing a small team of sales representatives. The ideal candidate combines deep technical knowledge of AV display technologies with a strong track record in sales and business development.

Key Responsibilities:

• Develop and execute a regional sales plan to meet or exceed revenue and margin targets.
• Identify and pursue new business opportunities through prospecting, networking, and strategic partnerships with integrators, contractors, and end users.
• Manage, coach, and mentor a team of sales representatives and channel partners to improve performance, pipeline management, and deal closure.
• Build and maintain strong relationships with key accounts, offering consultative solutions and coordinating with technical teams to deliver proposals and demonstrations.
• Collaborate with marketing, product, and engineering teams to align regional strategies, support product launches, and develop targeted campaigns.
• Prepare accurate sales forecasts, activity reports, and market analysis to inform leadership and adjust strategy.
• Negotiate contracts and pricing, ensure timely contract execution, and work with operations to deliver high-quality installation and service.
• Represent the company at industry events, trade shows, and customer meetings to promote brand awareness and thought leadership.

Qualifications:

• Bachelors degree in Business, Marketing, Engineering, or related field, or equivalent sales experience.
• 5+ years of B2B sales experience with at least 2 years in a regional or field sales leadership role, preferably in LED Signage/AV Market
• Proven track record of meeting or exceeding sales targets and growing territory revenue through direct and channel sales.
• Excellent negotiation, presentation, and written communication skills; comfortable presenting to executive-level stakeholders.
• Experience managing and coaching sales teams and working with cross-functional teams to close complex deals.
• Proficient with CRM tools (e.g., Salesforce) and Microsoft Office; able to produce reliable forecasts and sales reports.
• Willingness to travel within the region as needed (up to 50%).
• Self-motivated, organized, and able to work independently while aligning with corporate objectives.

Benefits:

• Base Salary: $90K-$100K
• Commission (OTE: $170K)
• Medical, Vision, Dental
• 401k