Sales Manager

Wurzak Hotel Group is looking for an experienced Sales Manager to support our sales efforts at our gorgeous property, The Dalmar Fort Lauderdale a Tribute Portfolio Hotel by Marriott . The Sales Manager is responsible for driving hotel revenue by identifying, securing, and managing group and/or transient business within an assigned market segment (e.g., corporate, SMERF, association). The role involves active selling, market analysis, account relationship development, and execution of sales strategies aligned with hotel goals. This position collaborates cross-functionally with hotel leadership to ensure revenue goals, RevPAR, and top-line targets are met.

If you are seeking a workplace where your skills are valued, your ideas are heard, and your career aspirations are supported, Wurzak Hotel Group is the place for you. Learn more below and become part of a team that is shaping the future of hospitality!

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties.

• Client Representation & Communication : Represent the hotel in a professional and persuasive manner with clients, community partners, and vendors. Communicate hotel features, services, and brand value with confidence and accuracy.


• Prospecting & Business Development : Source new business through cold calling, networking, market research, and digital channels. Identify demand generators and develop strategies to secure revenue-producing accounts.


• Sales Execution : Conduct site visits, develop and deliver customized proposals, negotiate contracts, and close business. Anticipate and address client concerns to secure long-term loyalty.


• Account Management : Maintain consistent communication with clients post-booking to ensure satisfaction and repeat business. Monitor client feedback and manage service recovery when necessary.


• Revenue Management Collaboration : Work with revenue and operations teams to align strategies, manage inventory, and optimize profitability for high-demand dates and compression periods.


• Reporting & Documentation : Complete required reports and sales tracking in a timely, accurate manner. Maintain up-to-date CRM records and ensure compliance with brand and corporate standards.


• Upsell and Conversion : Maintain strong upsell and lead conversion rates, consistently maximizing revenue per opportunity.


• Other duties as assigned by management

Performance Expectations (KPIs)

This is a results-driven role. Each KPI listed below is tied to a specific numerical target. Meeting the following performance benchmarks is an essential condition of this role:

• Room Revenue : Attain individual room revenue goals through proactive prospecting, client management, and effective sales execution.


• F&B and Rental Revenue : Meet assigned revenue targets for food & beverage and space rentals through strategic upselling and event sales.


• RevPAR and Index Growth : Directly support hotel RevPAR performance and competitive market index growth as measured by STR reports through revenue-optimized selling practices.


• Top-Line Revenue : Achieve top-line sales goals by maintaining a strong pipeline and executing business development strategies.

Competencies

The following competencies are essential to performing the job successfully and meeting the expectations of the position:

• Proficient in CRM systems and Microsoft Office Suite


• Exceptional verbal, written, and presentation communication skills


• Skilled in data analysis with the ability to generate actionable insights


• Excellent organizational skills and strong time management capabilities


• Solid understanding of hospitality sales strategy and market segmentation


• Demonstrated ability to build and sustain strong client relationships


• Results-oriented sales approach with a proven track record of exceeding goals


• Flexible, adaptable, and able to remain composed under pressure


• Effective working independently and as part of a team in a fast-paced setting


• Ethical, professional, and committed to high service standards


• Genuine passion for hospitality, with a strong sense of pride in work


• Commitment to continuous learning and growth

Education & Experience

The Company may consider equivalent combination of acceptable education and experience providing the knowledge, skills and abilities cited below:

• 5+ years of related experience in hotels and/or outside sales


• College degree in hospitality, marketing, business or related degree


• 2+ years of experience working in Hilton/Marriott brand hotel

Our Perks

• Competitive Salary


• Paid Time Off


• Medical, Dental, Vision Health Insurance


• Robust supplemental insurance for Life, AD&D, Pets, Legal and more


• Wellness programs for mental, physical, and financial wellness


• Hotel and travel discounts


• Quarterly & Annual Awards


• Generous retirement/401k benefits


• Education and professional development

About Wurzak Hotel Group

Wurzak Hotel Group (WHG) is a Philadelphia-based owner, developer, and operator of premium branded full-service, extended stay, and focus service hotels. WHG’s core expertise is its unique ability to develop and operate hotels and food and beverage outlets in an entrepreneurial manner maximizing returns on the investment and developing long-term relationships with our guests.

WHG has earned and maintains its competitive advantage by developing talent within the organization who embody the same entrepreneurial spirit of our leadership team and who seek to create value through tireless innovation, tight focus on the operational details, and uncompromised guest satisfaction. Wurzak Hotel Group has a proven track record of developing and managing hospitality assets for over 30 years and continues to be recognized as one of the region’s top hospitality companies.

WHG is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture where all our team members can thrive. We have a zero-tolerance policy for workplace discrimination on the basis of someone’s race, gender, disability, or any other basis protected under federal, state, or local laws.

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