Marketing Consultant - III

Marketing ConsultantServe as Hispanic Market creative lead on assigned initiatives, driving in-culture creative across LOB touchpoints. Lead Hispanic ATL campaign strategy and creative direction across TV, OLV, OTT, radio, and audio. Oversee BTL executions across digital, OOH, and print to keep look, tone, and feel consistent across channels. Partner with the Hispanic Marketing org and in-culture agencies on the development, production, and execution of acquisition and brand advertising. Own Hispanic OEM partner relationships where applicable, such as Apple and Samsung. Drive alignment with LOB leads, agency partners, and cross-functional teams. Present creative work and rationale to senior leadership.Own assigned projects end to end, from intake and resourcing through kickoff, timelines, reviews, approvals, and final delivery. Act as the day-to-day point of contact for internal partners, T-Studios, and external agencies on assigned work. Develop and own the Universal Creative Brief (UCB) for assigned projects. Open and manage Workfront tickets for T-Studios work, and keep Airtable current as the source of truth for project tracking for Consumer Advertising team. Keep projects on strategy, on time, on budget, and within brand standards. Troubleshoot day-to-day delivery issues, and surface and drive process improvements.Traffic and deliver finished creative across broadcast, CTV, digital, social, audio, and OOH endpoints, on spec and on schedule. Manage Ad-ID assignment and version control across deliverables. QC assets against platform specs, trafficking instructions, and compliance requirements before release. Coordinate with media, agency, and vendor partners to confirm specs, destinations, and timing. Maintain trafficking documentation and follow established SOPs, flagging gaps or improvements.Bilingual English/Spanish, with native or fluent strongly preferred. Advertising or marketing communications experience in consumer products, with wireless or consumer tech preferred, or equivalent agency account-management experience. Broadcast experience, plus solid print and digital experience. Hands-on ad trafficking or creative operations experience, delivering finished assets across broadcast and digital endpoints. Experience presenting creative to senior leadership. Comfort managing multiple projects and deadlines in a fast-moving, evolving environment.Experience inside in-house creative or production studio workflows, such as T-Studios. Familiarity with Workfront, Airtable, and Teams. Familiarity with ad trafficking platforms such as Extreme Reach, Innovid, Adstream, or MediaOcean. Digital testing and optimization experience, and experience using consumer research.