Marketing Analyst/Coordinator

$74 per hour

Aditi Consulting

Plano, TX

Job Description

Payrate: $74.00 - $74.62/hr.

Responsibilities:

Digital Merchandising Strategy:

Build compelling product storytelling and merchandising frameworks
Develop category merchandising strategies aligned to revenue, traffic, and customer goals.
oOwn online experiences across
Homepage, Category pages, PDPs, MLPs, Curated Promotional Experiences and beyond

Promotional & Campaign Management:

Develop and oversee execution of digital merchandising strategies supporting key drive period moments
Lead campaign planning for major commercial events. (Black Friday, Prime-like experiences, Labor Day and other commerce holidays)
Align loyalty and membership programs across lines of business
Bundle and attach campaigns
Coordinate initiatives (coupon, promo code experiences, trade in campaigns, gift with purchase programs, financing, etc.)

Customer Journey Optimization:

Design and optimize product discovery tools, such as search, filters, and guided selling experiences.
Continuously refine recommendation algorithms and sort order logic based on customer behavior and business priorities.
Enhance category pages and product groupings to improve discoverability and conversion rates.
Execute On site search, SEO and personalization best practices

Performance Management & Analytics:

Monitor and report on KPIs
Click through rates, Bounce, Site Engagement, AOV, Attach, CVR, Campaign Revenue, Etc.
Translate data into optimization strategies and business opportunities.
Analyze campaign effectiveness and customer shopping behaviors.
Support executive reporting and performance awareness
Utilize data on promotional lift vs operational difficulties to drive efficiencies

Cross Functional Leadership:

Drive alignment on project priorities, timelines, risks and dependencies
Lead recurring cross-functional meetings, QA reviews and launch readiness reviews
Proactively identify risks, and develop mitigation plans to ensure successful delivery of launches
Partner with marketing, product, UX, and analytics teams to align merchandising initiatives with broader business goals.
Lead cross-functional projects to implement new merchandising features and enhancements.
Serve as the primary point of contact for merchandising-related inquiries and decisions.

Operational Excellence:

Develop standardized processes for digital merchandising workflows.
Drive efficiency improvements through automation, documentation, and scalable workflows.
Create playbooks and best practices for digital merchandising execution.

Qualifications:

Bachelor’s degree or better in Marketing, Business, operations or related field
5+ years’ experience in ecommerce digital product operations or digital experience management
Experience partnering with product, engineering, UX, analytics and marketing teams
Strong knowledge of CMS, PIM, product catalog management, search, taxonomy and digital merchandising platforms
Proven ability to manage multiple complex initiatives in a fast-paced environment
Excellent project management, communication and stakeholder management skills.
Strong analytical and problem-solving capabilities with experience using data to drive decisions
Fluent in Microsoft Word, Excel, and PowerPoint
Fluent in JIRA, Confluence, or equivalent project management systems
Must be organized and highly detail oriented
Ability to use and adopt AI tooling

Tops kills:

Stakeholder Management
Process Improvement
Product Road mapping

Pay Transparency: The typical base pay for this role across the U.S. is: $74.00 - $74.62/hr . Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.

Consent to Communication and Use of AI Technology: By submitting your application for this position and providing your email address(es) and/or phone number(s), you consent to receive text (SMS), email, and/or voice communication whether automated (including auto telephone dialing systems or automatic text messaging systems), pre-recorded, AI-assisted, or individually initiated from Aditi Consulting, our agents, representatives, or affiliates at the phone number and/or email address you have provided. These communications may include information about potential opportunities and information. Message and data rates may apply. Message frequency may vary.
You represent and warrant that the email address(es) and/or telephone number(s) you provided to us belong to you and that you are permitted to receive calls, text (SMS) messages, and/or emails at these contacts. You also acknowledge and agree to Aditi Consulting LLC’s use of AI technology during the sourcing process, including calls from an AI Voice Recruiter. AI is used solely to gather data and does not replace human-based decision-making in employment decisions.  Calls may be recorded.

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Vacancy posted 2 days ago

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