Brand Manager

We are seeking a commercially minded Brand Manager to lead product strategy and day-to-day execution for a growing consumer brand. This role will protect brand integrity, deliver marketing excellence, and drive growth across retail and e-commerce through strong planning, cross-functional collaboration, and execution. Responsibilities Strategic and Commercial Leadership Support the development and execution of strategic plans designed to increase brand growth and equity across product categories and sales channels. Contribute to annual planning and forecasting to guide business priorities and the product roadmap. Identify opportunities to build the brand through product innovation, marketing initiatives, and emerging channels. Ensure brand strategy and execution remain aligned with the company’s broader vision and commercial objectives. Sales and Go-to-Market Execution Partner with Sales and Marketing to execute go-to-market strategies that maximize retail and e-commerce performance. Co-develop retail activation strategies and promotional programs that drive velocity in collaboration with Sales, Creative, and Brand teams. Ensure field marketing resources and sales materials consistently reflect brand standards and positioning. Product Ownership and Innovation Partner closely with R&D to ensure products meet brand, consumer, and quality expectations. Collaborate with Brand, Innovation, R&D, Supply Chain, Operations, and Commercialization teams throughout the product development and launch process. Conduct competitive and category research to uncover consumer insights and whitespace opportunities. Evaluate new product concepts for brand alignment, consumer relevance, and market potential. Cross-Functional Collaboration Translate brand strategy into actionable plans that meet established timing, quality, and brand standards. Serve as a key liaison among Brand, Marketing, Sales, Finance, Supply Chain, and Operations to maintain cross-functional alignment. Support demand planning, packaging timelines, and product readiness in partnership with Supply Chain and Operations. Performance Tracking and Reporting Monitor key brand performance indicators, including point-of-sale and panel data, market share, household penetration, repeat purchase rates, distribution, and consumer sentiment. Translate performance insights into actionable recommendations that move the business forward. Develop and present recurring performance reports, summaries, and dashboards. Partner with Analytics to ensure relevant findings are shared with Finance, Sales, and other stakeholders and converted into appropriate business actions. Qualifications At least three years of CPG brand management experience, including demonstrated success supporting or leading a large-scale brand with annual revenue of $300 million or more. Strong experience within brand-led product categories. Ability to operate effectively in a fast-paced and evolving environment. Experience collaborating with external stakeholders, including retailers, agencies, and business partners. Exceptional leadership, communication, and stakeholder-management skills. Bachelor’s degree required; MBA or another advanced degree preferred. Willingness to travel up to 20%. Experience within the food or beverage industry is preferred. Experience managing, launching, or scaling an emerging brand is preferred. #J-18808-Ljbffr ForceBrands