Vice President of Marketing
Confidential
Vice President of Marketing
About the Company
Well-recognized manufacturer & distributor of high-quality pencils
Industry
Consumer Goods
Type
Public Company
Founded
1795
Employees
501-1000
Categories
- Consumer Products
- Office Supplies
Specialties
- fine art
- writing
- arts & crafts
- manufacturing
- distribution
- customer service
- sales
- marketing
- community outreach
- office supplies
- school supplies
- operations
- and education supplies
Business Classifications
- E-Commerce
- B2C
About the Role
The Company is seeking a Vice President of Marketing for its Fine Art division. The successful candidate will be responsible for developing and managing all marketing efforts, including strategic marketing plans that align with corporate goals to drive sales growth and customer satisfaction. This role involves close collaboration with the sales team to ensure the highest possible market share and profitability. The VP of Marketing will also oversee advertising and promotions, brand and product category management, new product development, and distribution channel management. Key responsibilities include analyzing sales activities, costs, and operations, as well as managing the marketing budget and P&L for the Fine Art division. Applicants must have a minimum of 10 years' business experience, with a focus on marketing in the Fine Art, Craft, or similar consumer markets. The ideal candidate will have a strong background in both business-to-consumer and business-to-business marketing, and experience with a variety of retail formats. Direct experience in new product development, acquisitions, and post-acquisition integration is a plus. The role requires a leader with a Bachelor's degree in a relevant discipline, an MBA is a plus, and a proven track record of success in a similar marketing leadership position. The VP of Marketing should be results-driven, a strategic thinker, and possess excellent communication and leadership skills.
Hiring Manager Title
CEO
Functions
- Marketing
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