Category Strategy Manager (Streaming)
$60 - $66 per hourTemporary
Solomon Page
We are looking for a Category Strategy Manager for a top media & entertainment company hybrid out of their NYC offices!
- Pay: $60.00-$66/hr based on experience
- The Category Strategy Manager supports the Category Strategy team in developing category and client strategies driving ad sales revenue in a given advertising vertical.
- The Category Strategy Manager will work closely with cross-functional teams including – Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients.
- They will work with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying.
- They will anticipate and create selling stories for category-relevant properties and platforms within the Advertising portfolio and key business segment priorities.
- They will be responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis.
- 5+ years of experience in advertising, media and/or marketing and in the given category preferred
- Media experience at an agency or client-side or experience with a sales development/strategy role at a media company
- Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions
- Experience with working with R/F tools such as Nielsen Media Impact
- Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others
- Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.
- Self-starter who takes initiative and can navigate without constant direction
- Strong multitasking capabilities and the ability to work effectively in a fast-paced environment of tight deadlines and constant change
- Team-oriented, with experience working across a matrixed organization
- Excellent written, verbal and interpersonal communication skills
- Strong presentation skills, capable of presenting to internal and/or external partners
Vacancy posted a month ago
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