VP, Organic Social & Creator Partnerships

• Define and execute the long-term vision and strategy for Organic Social & Creator Networks in alignment with enterprise marketing and business objectives.


• Transform Organic Social from a campaign-driven promotional function into an audience-first entertainment ecosystem focused on building enduring fandoms.


• Establish investment strategies, and success metrics across priority brands, genres, franchises, and intellectual property for the platforms


• Balance immediate marketing support with long-term audience development initiatives that strengthen brand equity and business growth.


• Own audience community strategy across A+E's portfolio.


• Develop strategies that cultivate passionate communities around A+E's priority brands, genres, franchises, and IP


• Champion audience-first thinking by leveraging fan insights, platform behaviors, cultural trends, and research to shape strategy


• Build communities that generate repeat engagement, advocacy, loyalty, and measurable brand affinity


• Establish owned social content strategy across platforms, ensuring content reflects platform-native audience behaviors


• Define and evolve A+E's creator ecosystem strategy, including ambassador programs, long-term creator partnerships, and scalable creator communities


• Establish effective talent & production company management practices to help partners best represent A+E Global Media brands & franchises in the social space


• Continuously evaluate emerging platforms, creators, technologies, and consumer behaviors to keep A+E at the forefront of digital entertainment


• Identify opportunities where fandom development and creator partnerships can generate additional commercial value through sponsorships, branded content, and strategic partnerships


• Build, lead, and develop a best-in-class Organic Social & Creator Networks organization recognized for creativity, innovation, collaboration, and strategic business partnership


• Lead a shift in how the organization approaches social media—from promotional marketing to entertainment, community, and audience engagement.


• Lead a team, developing future leaders while creating scalable processes, workflows, and operating models that maximize impact despite resource constraints.


• Inspire innovative thinking by encouraging calculated risk-taking, testing new ideas, and learning quickly from outcomes.


• Optimize agency partnerships, technology, and internal resources to deliver strong results efficiently


• Establish investment strategies, and success metrics across priority brands, genres, franchises, and intellectual property


• Develop success metrics that evaluate community health, engagement quality, audience loyalty, brand affinity, creator ecosystem effectiveness, and business impact.


• Foster a culture of experimentation by encouraging innovative approaches and rapid learning.


• Evaluate emerging technologies, AI tools, platform innovations, and operational improvements that enhance organizational effectiveness.

Requirements

• At least 10 years of progressive leadership experience in digital marketing, audience development, organic social media, creator partnerships, media, entertainment, or related disciplines.


• At least 5 years leading high-performing, cross-functional teams within matrixed organizations


• At least 5 years of demonstrated success developing long-term audience strategies for major consumer brands, media companies, entertainment properties, or platform-based businesses


• Deep expertise across today's evolving social ecosystem, including TikTok, Instagram, YouTube, Reddit, Meta platforms, emerging creator ecosystems, and future platform trends

Core Competencies

Demonstrates expertise in developing and executing audience-first strategies for Organic Social and Creator Networks, leveraging deep knowledge of social media platforms and community engagement to drive brand loyalty and business growth.

Highest-signal resume keywords

• Digital Marketing Leadership


• Audience Development Strategy


• Organic Social Media Expertise


• Creator Partnerships Management


• Cross-Functional Team Leadership

ATS Optimization Keywords

Hard Skills

• Audience Engagement Metrics


• Social Content Strategy


• Community Building


• Investment Strategy Development


• Emerging Platform Evaluation


• Brand Affinity Measurement


• Creator Ecosystem Strategy


• Cultural Trend Analysis


• Data-Driven Decision Making


• Long-Term Strategy Development

Soft Skills

• Innovative Thinking


• Collaboration


• Risk-Taking


• Leadership Development


• Effective Communication

Industry Keywords

• Media


• Entertainment


• Consumer Brands


• Fandom Development


• Creator Ecosystems


• Matrixed Organizations


• Promotional Marketing


• Audience Insights
  
• Brand Equity


• Sponsorships

Tools & Technologies

• Social Media Platforms


• AI Tools


• Digital Marketing Technologies


• Content Management Systems


• Analytics Tools