Growth Marketing Lead

About the Role

We're a fast-growing AdTech and performance marketing company (50–100 people, headquartered in New York City) that combines human-made ad creative production with AI-driven testing and learning to help brands scale winning paid social campaigns. We're looking for a Growth Marketing Lead to join our team on-site in New York.

In this role, you'll sit at the intersection of strategy, data, and creative — owning high-impact client relationships, steering large paid media budgets, and collaborating cross-functionally with creatives and media buyers to drive scalable growth. This is primarily a client-facing and strategic position, but one that also digs into the tactical details when it matters.

What You'll Do

• Oversee annual media budgets of $5M–$50M across Meta, TikTok, and Google, driving efficient spend and account scalability

• Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews (QBRs)

• Develop cohesive growth strategies that place creative at the center of paid advertising programs

• Translate creative performance data into clear, actionable insights for clients, creative teams, and media buyers

• Identify and execute optimizations to improve media efficiency — including funnel strategy, signal quality, offer testing, and measurement improvements

• Partner with forward-deployed creatives and media buyers to turn data insights into high-performing content and scaled campaigns

What We're Looking For

Must-haves:

• 4–8 years of paid media experience, with agency and/or consumer app background strongly preferred

• Deep expertise in Meta (Facebook/Instagram) paid advertising platforms and campaign management

• Proven track record managing accounts with seven-figure annual media budgets ($1M+)

• Experience running paid media campaigns across Meta, TikTok, and Google

• Strong analytical skills — ability to translate performance data into strategic recommendations and actionable insights

• Experience developing and executing growth strategies that integrate creative performance with media buying

• Excellent presentation and communication skills; comfort crafting compelling decks and leading client-facing conversations

• Experience optimizing media efficiency through funnel strategy, offer testing, and measurement beyond standard dashboard metrics

Nice-to-haves:

• Deep understanding of mobile advertising measurement systems, including SKAN, AEM, and mobile measurement partners (MMPs)

• Experience managing multiple client accounts simultaneously in an agency environment

• Background in consumer app or mobile-first product growth marketing

Compensation & Benefits

• Salary: $130,000 – $175,000 per year, depending on experience

• Visa sponsorship is not available for this role

Location

This is a full-time, on-site role based in New York City, NY . Candidates must be willing and able to work in-office.