Growth Marketing Lead

About Goodie AI

Goodie helps leading brands win AI search. As billions of people use ChatGPT, Perplexity, Gemini, and other AI systems to discover products and make buying decisions, brands need a way to understand and influence how they're represented.

Goodie gives teams a full AI control plane: real-time visibility into how AI models speak about their brand and products, how competitors show up, and an optimization engine to improve visibility and performance. This category didn't exist two years ago. We were early, and we're defining it.

We're backed by strong investors, trusted by category-leading customers, and scaling fast. We're hiring curious, ambitious builders to help shape the future of AI search.

What we're looking for:

A hybrid operator who is equal parts marketer, strategist, and builder. You will own the full growth engine end-to-end and report directly to the CEO.

You're comfortable setting up tracking, building automations, and running experiments with statistical rigor. You're also senior enough to own the strategic roadmap and present growth performance directly to the CEO. This is a role for someone who leads from the front and operates across every layer, from high-level strategy to hands-on execution.

You will work side-by-side with our growth marketing agency partner, who handles paid, content, and creative execution at scale. Your job is to set the strategy, coordinate the agency team, hold them accountable to results, and get into the work with them. You own the brief and the results. You own the strategy and the execution.

What you'll do:

Brand and Product Marketing

• Define and own Goodie's brand narrative, positioning, and messaging across all audiences and channels
• Own positioning and messaging for product launches and feature releases
• Maintain competitive intelligence across the AEO, GEO, and broader AI search landscape
• Own top-of-funnel and bottom-of-funnel metrics and report directly to the CEO

Growth, Performance, and AEO

• Own Goodie's AEO and SEO performance directly: we sell the platform, so we have to win at it ourselves
• Plan and run paid campaigns with direct, hands-on involvement: write the briefs, analyze performance, iterate creative and messaging
• Run a high-velocity experimentation program with clear hypotheses, real statistical rigor, and documented learnings

Analytics and Attribution

• Build the measurement stack yourself: GA4, attribution modeling, leadership dashboards
• Connect every marketing dollar to revenue with clear, defensible attribution
• Live in the data: build your own models, identify the metrics that matter, and ruthlessly cut the ones that don't

Automation and AI Leverage

• Build automations, workflows, and internal tools that multiply marketing throughput
• Use AI tools across the funnel: research, content, outreach, ops, reporting, and competitive intelligence
• Treat the marketing function like a software product: ship, measure, iterate

Agency Management

• Run the day-to-day relationship with the agency partner: set priorities, assign work, and hold the team accountable to KPIs
• Coordinate across agency functions (paid media, AEO/SEO, content, creative) to ensure integrated campaign execution
• Treat the agency as an extension of your team and execute alongside them, not above them

What you bring:

• 5+ years in growth, performance marketing, or hybrid marketing roles, ideally at an early-stage B2B SaaS company; clear track record of owning a growth number and hitting it
• Hands-on technical comfort: you can set up tracking and attribution infrastructure, build and iterate on landing pages without waiting on engineering, and build your own data models without needing someone to create a dashboard for you
• Deep SEO background with hands-on AEO or GEO experience, or a strong intuition for how AI models surface and cite brand content; experience running a structured experimentation program with clear hypotheses and documented learnings
• Proven, daily use of AI tools across your own workflow, and experience or clear trajectory towards managing a team to clear KPIs
• Exceptional storytelling ability: you can translate complex technology into compelling narratives for customers and the broader market

Bonus/Nice-to-haves

• Experience as an early or founding marketing hire at a high-growth startup
• Direct expertise in AEO, GEO, SEO, or AI search marketing
• Familiarity with Goodie's space: martech, SEO platforms, or AI-native products
• Experience building or scaling a marketing function from an early foundation
• Experience managing a team to clear KPIs
• Prior experience in Sales or Business Development

EEO & Compensation Transparency Statement:
Goodie AI is committed to pay transparency and equity among all employees and provide employees an environment where pay transparency and dialogue on compensation are allowed. Goodie AI complies with federal, state, and local laws on compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $110,000-$160,000.

At Goodie AI, we understand that diversity in the workplace is vital to a company's success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, Goodie AI is committed to Equal Opportunity Employment and comply with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.

BEWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious activity by persons that are posing as Goodie team members, recruiters, and HR employees. Our team will contact you regarding job opportunities from email addresses ending in @Link opens in a new tabnogood.io or @Link opens in a new tabhigoodie.com. Additionally, we do utilize our ATS- Ashby- to help us schedule initial screening calls. Job seeking is hard- we're sorry that scammers have added this element to your search for something new. Stay vigilant out there!