Sr. Manager, Integrated Marketing

DIN TAI FUNG RESTAURANTS

J ob Title: Sr. Manager of Integrated Marketing

Compensation: $163,500 - $212,000 Annual Salary

The base salary or hourly wage range for this role will vary based on multiple factors, including but not limited to prior experience, relevant expertise, current business needs, and market factors. Range is not inclusive of potential bonus or benefits. Your recruiter can share more information about the salary range and other factors during the hiring process.


Location: Hybrid, Din Tai Fung - Restaurant Support Center in Arcadia/Pasadena, California


About Us:

Din Tai Fung is a globally celebrated, family-owned restaurant brand founded in 1972 and internationally renowned for its iconic Xiao Long Bao. With more than 165 locations across 13 countries including 20 in North America. DTF is Michelin-recognized and admired for its uncompromising quality, authentic flavors, and warm, gracious hospitality. Each location delivers an elevated yet inviting cultural dining experience designed to delight guests on any occasion.


Benefits and Perks:

• Competitive Pay & Benefits
• Employer Contribution for individuals and eligible dependents' medical insurance
• Dental, Vision, and Life Insurance
• Health Savings Account (HSA)
• Commuter Spending Accounts
• 401(k) Plan with company match
• Employee Assistance Program
• Discounts through BenefitHub
• Employee Meal Discounts
• Paid Time Off (PTO) to support work-life balance (accrued based on length of service)
• Paid Sick Leave (PSL) to care for your health or loved ones
• Quarterly Wellness Days - extra time off to recharge every season
• Bonus Eligible
• Opportunities for growth; we love promoting within

About the Role:

The Sr. Manager of Integrated Marketing will play a critical role in driving integrated brand and performance marketing initiatives that support long-term brand equity and measurable business growth for the brand. They will collaborate closely with the Marketing, Creative and cross-functional teams to develop and implement campaigns and Communication plans including annual and holiday campaigns, New Restaurant Openings, Local Restaurant Marketing, CRM, and social/digital content. The Sr. Manager, Integrated Marketing will require a balance of strategic thinking and hands-on execution to deliver impactful, data-driven results that align with the brand's purpose, mission, and values. This role will have one direct report.


Responsibilities:

Integrated marketing campaign leadership

• Develop and lead integrated 360° marketing campaigns that combine brand storytelling with performance-driven marketing across digital, social, PR, partnerships, CRM, and paid media channels. Partner with Director, Marketing, operations and creative teams to bring brand programs to life across restaurants and marketing channels.

New Restaurant Opening Brand Experience

• Plan brand execution for new restaurant openings, including events, community partnerships, and launch communications. Ensure the brand experience is expressed consistently from pre-launch through opening and early operations.

Local Restaurant Brand Experience

• Oversee local restaurant brand initiatives that strengthen community connection and cultural relevance. Partner with others in the team to ensure brand integrity across restaurant marketing and community activations.

Creative & Brand Consistency

• Partner with internal creative teams and external agencies to ensure brand assets, campaigns, and marketing materials are delivered on brand and reflect consistent brand standards.

Digital Brand Experience

• Plan the company's digital brand presence across social media, website, and online channels. Help guide content strategy, storytelling, and brand expression to ensure cultural relevance and consistency with the brand voice.

Team Leadership & Cross Functional Collaboration

• Support and develop team members while fostering strong collaboration across marketing, operations, and creative partners.

Employer Brand Collaboration

• Partner with People & Culture and Communications teams to support employer brand storytelling that highlights our people-first culture and strengthens talent attraction.

Job Requirements:

• 8-10 years of experience in brand marketing, brand experience, or hospitality marketing
• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• Strong project management and cross-functional collaboration skills
• Experience executing brand campaigns, brand activations, or experiential marketing initiatives
• Excellent written and verbal communication skills
• Ability to manage multiple initiatives in a fast-paced environment

Preferred Requirements:

• Full-service restaurant or hospitality industry experience
• Experience building and managing brand campaigns, communications plan, or in-restaurant brand initiatives
• Experience working in restaurant, hospitality, retail, or consumer brands preferred

Special Requirements:

• Ability to travel to restaurants regularly

NOTE: This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to perform any other job-related duties assigned by their supervisor.


Din Tai Fung is an E-Verify and Equal Opportunity Employer and complies with the Fair Chance Initiative.


Din Tai Fung is an Equal Employment Opportunity Employer - M/F/D/V. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


As part of our hiring process, Din Tai Fung uses E-Verify to confirm employment eligibility for all newly hired employees. E-Verify is an internet-based system that allows employers to compare information from an employee's Form I-9 to the U.S. Department of Homeland Security and Social Security Administration records. This verification confirms an employee's eligibility to work in the United States. Din Tai Fung complies fully with all Equal Employment Opportunity laws, ensuring no discrimination based on national origin or citizenship status. Din Tai Fung is committed to employing only individuals who are authorized to work in the United States and who comply with applicable immigration and employment law. As a condition of employment, every individual must provide satisfactory evidence of their identity and legal authority to work in the United States. If the employee cannot verify their right to work in the United States within the time permitted by laws, the Company will be required to terminate their employment immediately. To learn more about E-Verify, please visit: .


Applicants must be 18 years or older.


Equal Opportunity Employer:
Din Tai Fung North America is an Equal Employment Opportunity Employer. We are committed to creating an inclusive environment and welcome all qualified applicants, regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or any other protected status, in accordance with applicable federal, state/provincial, and local laws.
U.S. Employment Eligibility:
In the United States, Din Tai Fung North America participates in E-Verify to confirm work authorization for all new hires. To learn more, please visit: