VP of Marketing

VP of Marketing

Our client is seeking to fill a VP of Marketing role in the New Haven, CT market. The successful candidate will be responsible for developing, managing, and implementing organization wide marketing and business development programs to increase customer engagement and support the bank's growth initiatives. Direct oversight of Marketing and Business Development teams. The Vice President Marketing & Strategic Growth works under the direction of the SVP/Chief Lending & Growth Officer and requires minimal supervision. The position includes a salary of up to $150K and an excellent benefits package.

VP of Marketing responsibilities include:

• Develops and executes enterprise brand equity, marketing and communication strategies that align with the bank's mission and strategic goals.
• Develops and executes digital marketing, social media, content marketing, and online advertising to drive awareness, engagement, and conversions. Ensures consistent messaging to both internal and external communities, including the development of collateral design, merchandising, campaigns, communication management, and advertising messaging via multimedia channels.
• Directs the organization's social media strategy, ensuring active and engaging presence across relevant platforms, and leveraging the channels for brand building and member engagement.
• Prepares budget and executes annual marketing and business development plan in coordination with the bank's Strategic Plan and organizational growth goals.
• Manages bank website and messaging across all other member facing platforms (online banking, mobile banking, statements, etc.) to ensure bank is maximizing usage, cross-selling and digital engagement potential while ensuring compliance with all regulations.
• Responsible for the image of branches and facilities from a brand/Marketing standpoint.
• Utilizes available data to drive business decisions. Analyzes the performance of marketing campaigns against key performance indicators such as return on investment (ROI), conversion rates, member acquisition costs, and engagement metrics across different channels.
• Undertakes market research studies and surveys to better understand the market and member preferences and experience. Utilizes available data to analyze member behaviors and life cycle data, extracting actionable insights to personalize member experiences, enhance engagement strategies, and improve retention rates.
• Manages the bank's community giving efforts and represents the bank at various community events and associations.
• Oversees, retains, develops, and directs the Marketing and Business Development teams to ensure they are delivering on the bank strategies and expected service levels.
• Evaluates and recommends the appropriate staffing needs of the department. Ensures that all employee performance appraisals are completed and administered in a timely manner, including goal setting, providing constructive feedback in a professional manner, and developing a career path for each individual. Recommends, documents, and administers employee counseling and disciplinary actions in coordination with Human Resources.
• Promotes and maintains a positive work atmosphere by recognizing top performers and communicating in a manner consistent with professional standards and demonstrating the bank's core values.
• Keeps abreast of industry developments including, but not limited to, changes in regulations and technology.
• Ensures adherence to company policies and procedures and Banking regulations.
• Performs additional duties as required.

You're someone who wants to influence your own development. You're looking for an opportunity where you can pursue your interests and your passion. Where a job title is not considered the final definition of who you are, but merely the starting point for your future.

You also bring the following skills and experience:

• Bachelor's degree in marketing, communication, business administration or related field required.
• Minimum of 7 years of working experience in financial services industry preferred (minimum of 3 years working with digital or mobile platform).
• Minimum of 3 years of management experience.
• Outstanding and proven communication and organizational skills with a focus on teamwork, project management and follow-up.
• Proven knowledge of state-of-the-art marketing, customer experience, brand, product, and service management theory, practices, techniques, and methodology, including changing market dynamics and consumer preferences. Ability to translate research and data into marketing and member experience strategies that drive growth and profitability.
• Highly organized, creative, and strategic thinker with the ability to collaborate across the organization. Strong understanding and proficiency of traditional and online marketing strategies, tools, and methodologies.
• Results driven, self-motivated and able to work independently with strong analytical skills.
• Exceptional knowledge of Microsoft Office, specifically Word, PowerPoint, and Excel.

Email us your current resume along with the position you are considering to:

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