Vice President of Marketing

Vice President of Marketing

About the Company

A bank driving growth through marketing, business development, and customer engagement.

Industry
Banking

Type
Privately Held

About the Role

The Company is in search of a Vice President of Marketing to join their team. The successful candidate will be tasked with the development, management, and implementation of comprehensive marketing and business development programs aimed at enhancing customer engagement and supporting the organization's growth initiatives. This role involves direct oversight of marketing and business development teams, and the VP will be responsible for executing brand equity, marketing, and communication strategies that align with the company's mission and strategic goals. The position also requires the VP to manage digital marketing, social media, content marketing, and online advertising to ensure consistent messaging and drive awareness, engagement, and conversions. Applicants for the VP of Marketing position at the company should hold a Bachelor's degree in a relevant field and have a minimum of 7 years of experience, with a preference for those with a background in the financial services industry. The role demands a candidate with a proven track record in communication, organizational skills, and a strong understanding of marketing and customer experience management. The VP will be expected to be a strategic thinker, results-driven, and capable of translating data into effective marketing strategies. Additionally, the role involves managing the company's community giving efforts and representing the organization at various events. The ideal candidate will be highly organized, creative, and possess exceptional knowledge of Microsoft Office.

Hiring Manager Title
SVP/Chief Lending & Growth Officer

Functions

• Marketing