Marketing Specialist

HYPR, the Identity Assurance Company, helps organizations create trust in the identity lifecycle. We are a community of bold thinkers and energetic doers who imagined a brand new approach to identity security and, at the same time, are eliminating a pervasive and persistent 60-year old problem - thepassword. Since being founded in 2014, the company has grown to be the premium provider of authentication security to marquee brands around the globe and are quickly becoming the recognized leader in Identity Assurance. We are looking for exceptional people with the ambition and the will to positively change the world. If that sounds like you, join us on our mission to create a passwordless world and secure the identity lifecycle. Your Role and Impact Are you a creative problem solver with a passion for GTM strategy and growth marketing? Do you thrive in fast-paced environments, love experimenting with new ideas, and want to be a part of a mission-driven, high-performing team? We're looking for a Marketing Specialist to support key demand generation initiatives, accelerate go-to-market execution, and scale marketing operations through data, automation, and AI. This is a hands-on, cross-functional role ideal for someone who thrives at the intersection of demand generation, content, digital marketing, marketing operations, etc. Whether you're more drawn to building engaging campaigns and messaging workflows or optimizing marketing processes and automation, we want someone who can take ownership, bring fresh ideas, and help improve our go-to-market efficiency. If you have experience in HubSpot, AI, and automation, we'd love to hear from you. This is a hybrid role, based out of HYPR's New York City headquarters located conveniently in midtown Manhattan. The role is expected to be available for 3-4 days a week in the office / remote on other days. You will collaborate closely with the rest of the marketing team, as well as executive leaders engaged in customer and prospect discovery. Key Responsibilities Assist in the development and execution of digital marketing campaigns across various channels, including organic social media, paid digital marketing, and email marketing. Support the creation and optimization of landing pages, nurture sequences, and paid digital strategy to drive lead generation and conversion. Utilize HubSpot for building email workflows, sequences, and managing marketing automation tasks. Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement. Contribute to improving team go-to-market efficiency by identifying opportunities for automation and process enhancements, such as automating social media posting. Stay updated with industry trends, particularly in AI and automation, to propose innovative marketing strategies. Requirements 2-4 years of marketing experience; internship experience will be considered for recent graduates. Proficiency in HubSpot is highly desirable. Innovative thinker with a willingness to test boundaries and explore new ideas. Team player with strong organizational and communication skills. Self-starter who thrives in a fast-paced, collaborative environment. Experience in AI and automation technologies. Why You Should Work At HYPR Competitive compensation including salary and equity with significant growth potential Comprehensive benefits package including Medical/Dental/Vision, FSA/HSA, 401k, & more Generous equipment budget and a customized workstation to ensure success Stable position in a rapidly growing sector of identity security Mission-driven culture focused on impactful and cutting-edge work Note: This position is New York based and will be hybrid in office 3-4 days per week in our NYC corporate office. H1B/Visa support is not currently available for this specific position Annual Base Salary: $70,000 - $80,000 USD There is no additional variable compensation for this role. Our salary ranges are based on paying competitively for our size and industry, and are one part of our total compensation package that also includes equity, benefits, and other opportunities at HYPR. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other HYPRions. We expect the majority of the candidates who are offered roles at HYPR to fall healthily throughout the range based on these factors. As the premium provider of authentication security, HYPR is committed to preventing identity fraud by safely and accurately verifying the identities of our employees. Accordingly, all new employees are required to participate in an automated identity verification process, which includes document verification, location detection, and facial recognition, on their first day of employment with the Company. To learn more about this identity verification process, please contact View email address on click.appcast.io. HYPR is an Equal Employment Opportunity employer and will not discriminate against an applicant or employee based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other applicable legally protected characteristic under federal, state or local law. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state and/or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on HYPR. Please inform View email address on click.appcast.io if you need assistance completing HYPR's application process.