VP Marketing

Vice President of Marketing & Communications

About the Company

Leading healthcare centre

Industry
Higher Education

Type
Educational Institution

Founded
1919

Employees
51-200

About the Role

The Company is seeking a Vice President of Marketing and Communications to join its senior leadership team. The successful candidate will be a strategic, collaborative, and data-informed leader responsible for the college's marketing, advertising, communications, and branding efforts. This role is pivotal in supporting enrollment growth and institutional revenue goals, particularly in the context of a rapidly changing higher education landscape. The Vice President will work closely with the Vice President of Enrollment Management and Student Affairs to develop and implement a shared recruitment marketing strategy, establish key performance indicators, and ensure a data-driven approach to marketing and communications. The position also involves maintaining brand stewardship, overseeing the production of institutional narratives, and managing the college's web presence and digital communications. Applicants for the Vice President of Marketing and Communications position at the company should have a minimum of a bachelor's degree and at least five years of progressive leadership experience in public relations, marketing, or a related field. The role requires excellent interpersonal, customer service, and communication skills, as well as the ability to think strategically about institutional competitive positioning. The ideal candidate will be adept at using technology and evaluating emerging tools, and will have a proven track record of managing stressful situations in a fast-paced, multi-task work environment. A mission-focused, passionate, and outcome-oriented approach is essential, as is the ability to balance creative excellence with forward-thinking strategy. The Vice President will be expected to be a visible and connected leader on campus, fostering strong, mutually beneficial relationships and ensuring that the marketing and communications division is recognized as a knowledgeable and creative partner.

Hiring Manager Title
President

Functions

• Marketing