Marketing Director

Director of Growth Marketing

Position Overview

We are seeking a results-driven, hands-on Director of Growth Marketing to lead demand generation, customer acquisition, and digital marketing performance for a growing, consumer-focused organization. This individual will develop and execute strategies to increase qualified leads, expand the customer database, improve conversion rates, and drive revenue growth.

The ideal candidate combines strategic leadership with hands-on expertise in paid media, CRM, marketing analytics, and performance optimization. This role requires someone who can independently evaluate agency strategies, optimize marketing investments, and deliver measurable results in a fast-paced environment.

Key Responsibilities

• Develop and execute growth marketing strategies focused on lead generation, customer acquisition, conversion, and revenue growth.
• Lead omnichannel paid media strategy across SEM, programmatic, CTV, paid social, retargeting, and other digital channels.
• Direct external agency partners, challenging media plans, targeting strategies, budgets, and performance recommendations to maximize ROI.
• Oversee audience segmentation, CRM, email marketing, lifecycle campaigns, and lead nurturing strategies.
• Drive website performance, SEO, digital conversion optimization, and customer journey improvements.
• Develop marketing forecasts, attribution models, KPI dashboards, and performance reporting to guide investment decisions.
• Identify and scale new acquisition channels, audiences, and growth opportunities.
• Lead marketing team members and collaborate cross-functionally to align marketing initiatives with business objectives.

Qualifications

• 10+ years of progressive experience in growth marketing, performance marketing, demand generation, or customer acquisition.
• Proven track record of increasing qualified leads, conversion rates, and revenue through data-driven marketing strategies.
• Strong hands-on expertise in omnichannel media planning, buying, and optimization, including SEM, programmatic, CTV, and paid social.
• Experience managing agencies, evaluating media performance, and making strategic budget allocation decisions.
• Strong knowledge of CRM, marketing automation, audience segmentation, and lifecycle marketing.
• Advanced analytical skills, including forecasting, attribution, performance measurement, and ROI optimization.
• Demonstrated leadership experience with the ability to balance strategic planning and hands-on execution.