Digital Marketing Specialist

Are you looking for a high energy, strategic, and fast-paced position with an impactful and mission-driven company? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes! Job Description The Digital Marketing Specialist, SEO is responsible for executing and optimizing organic search strategies that improve website visibility, qualified traffic, lead generation, and business growth. This role focuses on technical SEO, content optimization, and performance analysis while collaborating with content, web development, analytics, and product marketing teams. The Specialist leverages AI tools, automation, and data-driven insights to improve SEO efficiency, optimize content for traditional search engines and AI-powered search experiences, and stay current with evolving search technologies including Google's AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). WHAT YOU’LL DO : Execute and optimize SEO initiatives that improve organic visibility, qualified traffic, and lead generation. Conduct keyword, topic, competitor, and search intent research to identify optimization opportunities. Optimize websites for traditional search engines as well as AI-powered search experiences through Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), entity optimization, and structured content strategies. Perform technical SEO audits and recommend improvements related to crawlability, indexing, Core Web Vitals, structured data, internal linking, and site architecture while supporting implementation efforts. Partner with web development teams to implement technical SEO recommendations and validate results. Optimize internal linking, site structure, and taxonomy to improve discoverability and user experience. Collaborate with content marketing to create search-first content aligned with user intent, topical authority, semantic search, and marketing objectives. Stay informed onGoogle algorithm updates, AI search developments, and SEO best practices while recommending optimization opportunities. Monitor SEO performance using GA4, Google Search Console, Looker Studio, and SEO platforms, providing regular reporting and actionable insights. Leverage AI tools and automation to improve keyword research, content optimization, technical analysis, reporting, and workflow efficiency. Stay current with evolving search technologies and AI-powered search platforms while analyzing SEO performance, identifying optimization opportunities, and supporting ongoing testing to improve search visibility and user engagement. Qualifications YOU’VE GOT WHAT IT TAKES IF YOU HAVE: Bachelor’s Degree 2+ years of experience in SEO, including technical SEO, content optimization, and performance analysis. Experience using Google Search Console, GA4, and SEO tools to identify optimization opportunities. Experience using AI tools to improve SEO workflows, content development, research, or analysis. The ability to execute and continuously improve SEO initiatives through keyword research, content optimization, technical SEO, and data-driven recommendations that improve organic performance. The ability to identify and resolve technical SEO issues related to crawling, indexing, structured data, Core Web Vitals, site architecture, and page experience. The ability to optimize digital content for search intent, semantic relevance, topical authority, and user experience to improve organic visibility and engagement. The ability to understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions. IT WOULD BE NICE IF YOU: Experience with enterprise SEO platforms such as Semrush, Ahrefs, Screaming Frog, BrightEdge, or similar. Familiarity with schema markup and structured data. Familiarity with optimizing content for AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). Experience using AI tools such as ChatGPT, Microsoft Copilot, Claude, or Gemini for SEO workflows. Experience in healthcare, education, SaaS, or another regulated industry. Additional Information Relias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions. Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter. All your information will be kept confidential according to EEO guidelines. Disclosure requirements pertaining to the collection of your personal data: Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG. The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here . You can contact the company’s Data Protection Officer at the above-mentioned postal address. Further information on data protection and your rights can be found here . #J-18808-Ljbffr